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SOCIAL MEDIA

Brief presentation of the social media, its evolution, features and trends
by

Maria Elena Penzo

on 22 May 2014

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Transcript of SOCIAL MEDIA

Difference between Social Media & Social Networks
Technology Revolution
2000
-
Seventy million computers were connected to the internet
2000 - 2006
S
O
C
I
A
L

M
E
D
I
A

BC - 1800
550 BC
-
Postal service
1966

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email
1900
1900
1988
-
IRC
2007
-
Tumblr & iPhone
2007 - 2011
Social media
is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks
Social networks
are the platforms to build and facilitate social relations among people

1792
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Telegraph
1865

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Pneumatic post
1890
-
Telephone
1891

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Radio
1969
-
CompuServe
1978
-
MUD and BBS
1979
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Usenet
1985
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The well and GENIE
1986
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Listserv
1993
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World Wide Web
1993
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Mosaic
1994
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GeoCitiesities
1997

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SixDegrees
1998

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Google
1999
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Napster & Blogge
2001
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Wikipedia & iPod
2003
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MySpace & LinkedIn
2004

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Facebook and Flick
2005
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YouTube & more than 8 billion webpage
2006
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Twitter & Facebook opens the doors & Google had indexed more than 25 billion web pages, 400 million queries per day, 1.3 billion images, and more than a billion Usenet messages
2008

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First SM President & Spotify
2009
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Foursquare
2009
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Unfriend inside the Oxford Dictionary
2010
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Facebook is the most used SN with more than 400 million people & iPad
2011
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Google+
2011 - Nowadays
2012
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2 billion people use the intranet & Advertisers look on SM
2013
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Facebook users climbed to 1.11 billion
2013
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Twitter reach 500 million users
2012
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Pheed
2011

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Social media commerce was on the rise along with mobile social media via Smartphone and tablet computers.
2010
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Instangram & Pinterest
The Top Social Networks
Facebook - Data
757m users log on to Facebook daily
More than 1/3 of the population of the US and the UK visit Facebook daily
The
most popular
page in the UK is:
The
Best Brand
on Facebook is:
Facebook - Data
In Europe, over 223 million people are on Facebook
Age 25 to 34, at 29.7% of users, is the most common age demographic
Five new profiles are created every second
Facebook users are 53% female and 47% male
Highest traffic occurs mid-week between 1 to 3pm
There are 83 million fake profiles
Photo uploads total 300 million per day
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded
Twitter- Data
Twitter active users
Most followed user:
@Kattperry

51,746,746 followers
Most followed brand:
40,276,201 followers
@YouTube
Twitter- Data
36 million unique monthly visitors to twitter.com
100 million daily active users
500 million average number of tweets sent per day
170 minutes average time [er month spent by users
Most retweets:
Oscar 2014
3,416,943 retweets
LinkedIn- Data
LinkedIn- Data
Comparison
More than 277,000,000 registered members
EMEA area has the biggest number of users 85M
Google with 2,207,659 followers
Most followed company:
Nowadays, it is difficult to find a social media that is not a social networks too
Over 200 million of members in 200 countries

More than 3 million companies have a profile page

Every second 2 people join LinkedIn

65% of the members use the free version

75% use LinkedIn to research companies and people

35% are member of 1-9 groups

52% spend up to 3 hours per week on LinkedIn
History of social media and social networks
Trends 2014 - Social network penetration
Trends 2014 - Time spent online
Trends 2014 - How People share contents
Trends 2014

The internet reaches 30% of the global population and there are more than 2bn users worldwide


41% of people online ‘need the internet in their everyday life


24% of people online ‘can’t live without the internet


Social networks reach is 22% of the global population

Why a strategy?
To be efficient and effective
To make profit
To spread awareness
How to plan a SM strategy
Start with an assessment
(evaluate where you are, where you want to go and what the wins will be along the way).
Define the objectives
(awareness, loyalty, sales etc )
Decide the platform

Decide the metrics and measurement tools
e.g. If the objective is awareness, you’ll want to measure growth, engagement, brand awareness, sharability, likes and subscribes. If it is sales, look at click rates, social e-commerce sales and conversion rates. Instead for loyalty, look at engagement, sentiment and influence.
How to plan a SM strategy
Decide people and resources
(take into consideration: When and where will it be shared? - How often will you create content versus share third party content? – How will you deliver content as eBooks, Blogs, Videos etc.)
Create a content calendar in order to have an efficient implementation
Integrate social media plugins on website and marketing material
Create valuable contents
Some tips to increase engagement
Some tips to increase engagement
Produce valuable contents is a condicio sine qua non
Run contests and promotions
Show your expertise through webinars, expert interviews, training programs etc.
Some tips to increase engagement
Remember that a website should follow the 80/20 structure
Focus on all forms of contents
Be consistent
Always answer to comment in particular the bad one!
Monitoring and evaluation
Big Fails in 2013
HMV forgot who held the keys to its Twitter feed. Using the hashtag #hmvXFactorFiring the employee first announced that a “mass execution” was taking place, before revealing that the marketing director had a limited knowledge of social media and that the Twitter account was initially established by an unpaid intern.
Big Fails in 2013
Hacker attack for Burger King
Big Fails in 2013
Big Fails in 2013
Big Fails in 2013
The social team made the bizarre decision to include an image of a real-life plane crash that caused the death of a six-year old car passenger.
People were understandably offended and the picture was removed shortly afterwards.
Epicurious used the Boston marathon bombings as an excuse to promote its range of breakfast options.
Attention the the automatic messages
Companies and social media
Efficiency of the use of SM by comapnies
Much of the investment in social is future-oriented
Most pressing challenges
Benefits that SM brought to companies
Social Media Revolution 2014

QUESTIONS ?
Full transcript