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Chapter 11

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Barbara Andress

on 31 December 2013

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Transcript of Chapter 11

Business/IT Strategies for Development
Chapter 11
Discuss the role of planning in the business use of information technology, using the scenario approach, and planning for competitive advantage as examples.

Discuss the role of planning and business models in the development of business/IT strategies, architectures, and applications.

Identify several change management solutions for end-user resistance to the implementation of new IT-based business strategies and applications.

Learning Objectives
Key Terms: Scenario Approach to Plannin
A less rigid but more realistic strategic planning methodology; combine known facts about the future with plausible alternatives
Trends – Things we think we know something about
Uncertainties – Elements we consider uncertain or unknowable
III. The Scenario Approach
Key Terms: Organizational Planning
Components of an Organizational Planning Process
III. The Scenario Approach
Strategic Visioning Questions for e-Business
III. The Scenario Approach
Key Terms: Business IT Planning
Converging Trends in Strategic Business/IT Planning
III. The Scenario Approach
What are the four types of IT risks listed?
Describe each risk.
What could a firm do to mitigate each risk?
Risk Assessment and Mitigation
Strategic Risk/Payoff
Key Terms: Competitive Advantage and SWOT
Evaluation of potential benefits/risk of using IT for competitive advantage
SWOT ( strengths, weaknesses, opportunities, threats) Analysis – evaluate impact of each possible strategic opportunity
Strengths – core competencies and resources
Weaknesses – areas of substandard performance
Opportunities – potential for new markets or innovation
Threats – potential for losses
IV. Planning for Competitive Advantage
What needs did Bristow have?
What key goal is identified?
What software technology was used to make these changes?
How did the software work to accomplish this?
Bristow Helicopters: Technology-Supported SWOT and Much More
Example of SWOT Analysis
What product/market did Iridium originally service?
What product/market have they moved to?
Why is this different from the way they previously competed?
Iridium Satellite: Finding the Right Business Model
Questions for All Business Models
V. Business Models and Planning
Questions for e-Business Models
V. Business Models and Planning
Key Terms: Information Technology Architecture
Information Technology Architecture – blueprint that contains:

Technology Platform – complete infrastructure supporting strategic use of IT for e-commerce and business/IT applications

Data Resources – databases and data warehouses

Application Architecture – business applications

IT Organization – organizational structure of the IS function within a firm
VI. Business/IT Architecture Planning
Describe each example listed.
Discuss each example and how it could be used in a particular business.
Identify businesses (not those listed) that could utilize each example.
e-Business Strategy Examples
Strategic Positioning Matrix
Key Terms: Business Application Planning
Key Terms: Strategic Planning
IT proposals for addressing strategic business priorities and planning for application development
Business/IT Architecture Planning – combines strategic planning methods (SWOT, etc.) with recent modeling and development methodologies
VIII. Business Application Planning
Why is forming a strategic IT plan difficult at most companies?
What was the problem at KI?
How has developing a strategic IT plan helped the firm overall?
What pitfalls, resistance, and cultural issues might have been stumbling blocks along the way?
KI: The Importance of Strategic Planning
Key Terms: Business Mode
The business/IT planning process emphasizes a customer and business value focus for developing business strategies and models, and an IT architecture for business applications.
Business Model:
Why might IT personnel be in a better position to see organizational needs than other personnel?
Why would IT be in the right place to provide solutions to these needs?
What organizational and cultural issues might be stumbling blocks to adopting these solutions?
The Role of IT in Business Process Design
Key Terms: Architecture Planning
E-Business Architecture Planning
VIII. Business Application Planning
Section 2
Implementation Challenges

Key Terms: Implementation
Carrying out the strategic plans developed in the planning process
I. Implementation
Moving to e-business involves major organizational change
II. Implementing Information Technology
Key Terms: End User Involvement And End-User Resistance
New ways of doing things always generates some resistance from those affected; end-user involvement in the change process can help minimize the resistance
III. End-User Resistance and Involvement
What problem did STM have?
Why did this problem occur?
How did the IT staff work to resolve this problem?
What other issues/areas might this same problem arise within?
Why would the same problem manifest itself in other areas?
Société de Transport de Montréal: Smooth Ride after a Bumpy Start
Impact and Scope of Business Change Caused By IT Implementation
II. Implementing Information Technology
What was the problem in IT at Blue Cross?
What causes these problems?
How does understanding the problem help?
How did Blue Cross address the problem?
Understanding the Science Behind Change
Obstacles to Knowledge Management Systems
III. End-User Resistance and Involvement
Key Terms: Change Management
Managing organizational change is important and can be difficult; people are a major focus here
A Change Management Process – these 8 steps are just one way of visioning change management

IV. Change Management
What are the two extremes of the pendulum for IT?
What as the problem at DHL?
What solution did DHL provide for this problem?
How does this affect the IT department?
How does it affect DHL?

DHL Express: The Challenges of Global Change
Key Dimensions of Change Management
IV. Change Management
What problem did Reuters have, and why?
What solution did they adopt?
Discuss the meaning of this solution.
How did this work out for Reuters?
Reuters: Implementing Global Shared Services
Full transcript