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Do people Use Apps to help them to Quit Smoking?

Smartphone apps for smoking cessation, preliminary results of uptake descriptive study by Nasser BinDhim, Kevin McGeechan, Becky Freeman, Lyndal Trevena. Presented at Sydney Cancer Conference by Nasser F BinDhim 09/2012
by

Nasser F BinDhim

on 13 September 2013

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Transcript of Do people Use Apps to help them to Quit Smoking?

Do people Use Apps to help them to

Quit Smoking
?

Background
What is a
Smartphone
?

A
smartphone
is a mobile phone handset with advanced
hardware
and
software
capabilities that enable it to perform complex functions similar to those of laptop computers.
The smartphone functions as a
mobile-phone

handset
(which is
closest to the consumer and on hand when needed
), makes the smartphone potentially the ideal health promotion and self-help program delivery vehicle.
In 2011, the number of mobile phone subscriptions reached 5.9 billion, nearly 2.5 times higher than total worldwide Internet subscriptions of 3.1 billion (of them, 1.2 billion use mobile-broadband).
The smartphones’ usage rate accounts for 67% of all mobile-phone handsets in Australia in 2011
In 2011, 33% of Australian smartphone owners have downloaded health-related apps in the last 12 months, an increase from 23% in 2010.
- In 2010, a study found that most of the smoking cessation apps available in the Apple app store
do not follow the guidelines for smoking cessation
.
Smoking Cessation Apps
- In 2012, we conducted a review of free smoking cessation apps in the Apple store and Android market and found that all 130 apps
lacked the informational content about smoking
which is necessary to help quit
.
Pro-smoking Apps
- Harmful pro-smoking apps have found their way to this emerging medium. In a recent paper we identified 107 pro-smoking apps 42 of these apps were from the Android Market and
downloaded by average of 11 million users
.
- Some apps have
explicit images of cigarette brands
,
teaching users how to smoke
in an interactive way, and some
claim that they can help in quitting smoking
.
Therefore,
efforts are needed to bring evidence-based materials
into this new media platform.

Study Objectives
Measure the uptake of a smoking cessation app over 1 year in Australia, the UK, and the US.
Describe the app users' characteristics (demographics, Smoking status, health-related apps use).
Understand Users interaction with the app functions.
Method
A free smartphone smoking cessation app has been developed and released in
Apple and Android app stores
in Australia, the United States, and the United Kingdom.
Consumers of the Apple and Android app stores who
search for smoking cessation apps
in the three countries, can download the application. In addition,
participants can share the app download link with others using embedded email & SMS functions.
Design
Participants
Results
App Uptake
30%
41%
25%
5%
1013 Users
253 Users
38.3%
Questionnaire Descriptive results
Mean age
32.7
SD
(11.2)
Range
(18 - 65)
53.6%
46.4%
24.7%
33.0%
38.1%
4.2%
42.3%
14.4%
20.6%
7.2 %
15.5%
15.5%
84.5%
66%
34%
72.2%
22.7%
5.1%
70.1%
29.9%
37.1%
62.9%
Note: Some users downloaded more than one app.
87.3%
15.4%
8.2%
5.1%
Number of times users looked at the questionnaire before submitting it (n=97)
Ever checked the credibility of health-apps publisher (n=47)
27.7%
72.3%
Inferential Analysis
- Respondents
who found difficulty to refraining from smoking in banned areas (in our sample)
were
more likely to try smoking cessation apps,
p=.008, OR=3.67 (95%CI 1.41 – 9.58).
- Respondents
who smoke more frequently during the first hours after wakening
(in our sample) were
more likely to try smoking cessation apps
, p=.019, OR= 3.01 (95%CI 1.20 - 7.54).
- Respondents
who looked at the five provided information categories at least once
were
more likely to be in the preparation stage
than those who did not, at p=.015, OR=3.92 (95%CI 1.29 – 11.85).
Summary
Thank You
Questions?
Full transcript