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Do people Use Apps to help them to Quit Smoking?
Transcript of Do people Use Apps to help them to Quit Smoking?
What is a
is a mobile phone handset with advanced
capabilities that enable it to perform complex functions similar to those of laptop computers.
The smartphone functions as a
closest to the consumer and on hand when needed
), makes the smartphone potentially the ideal health promotion and self-help program delivery vehicle.
In 2011, the number of mobile phone subscriptions reached 5.9 billion, nearly 2.5 times higher than total worldwide Internet subscriptions of 3.1 billion (of them, 1.2 billion use mobile-broadband).
The smartphones’ usage rate accounts for 67% of all mobile-phone handsets in Australia in 2011
In 2011, 33% of Australian smartphone owners have downloaded health-related apps in the last 12 months, an increase from 23% in 2010.
- In 2010, a study found that most of the smoking cessation apps available in the Apple app store
do not follow the guidelines for smoking cessation
Smoking Cessation Apps
- In 2012, we conducted a review of free smoking cessation apps in the Apple store and Android market and found that all 130 apps
lacked the informational content about smoking
which is necessary to help quit
- Harmful pro-smoking apps have found their way to this emerging medium. In a recent paper we identified 107 pro-smoking apps 42 of these apps were from the Android Market and
downloaded by average of 11 million users
- Some apps have
explicit images of cigarette brands
teaching users how to smoke
in an interactive way, and some
claim that they can help in quitting smoking
efforts are needed to bring evidence-based materials
into this new media platform.
Measure the uptake of a smoking cessation app over 1 year in Australia, the UK, and the US.
Describe the app users' characteristics (demographics, Smoking status, health-related apps use).
Understand Users interaction with the app functions.
A free smartphone smoking cessation app has been developed and released in
Apple and Android app stores
in Australia, the United States, and the United Kingdom.
Consumers of the Apple and Android app stores who
search for smoking cessation apps
in the three countries, can download the application. In addition,
participants can share the app download link with others using embedded email & SMS functions.
Questionnaire Descriptive results
(18 - 65)
Note: Some users downloaded more than one app.
Number of times users looked at the questionnaire before submitting it (n=97)
Ever checked the credibility of health-apps publisher (n=47)
who found difficulty to refraining from smoking in banned areas (in our sample)
more likely to try smoking cessation apps,
p=.008, OR=3.67 (95%CI 1.41 – 9.58).
who smoke more frequently during the first hours after wakening
(in our sample) were
more likely to try smoking cessation apps
, p=.019, OR= 3.01 (95%CI 1.20 - 7.54).
who looked at the five provided information categories at least once
more likely to be in the preparation stage
than those who did not, at p=.015, OR=3.92 (95%CI 1.29 – 11.85).