Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transcript of Private labels
In other words – store brands. What is a Private Label? Food
Contract manufacturing Private Label Product Types. Large manufacturers – use expertise and capacity
Small, quality manufacturers who specialize in particular product line
Retailers and wholesalers that own their manufacturing
Regional brand manufacturers that
produce private labels for
specific markets Manufacturers of private labels Utilize excess plant capacity
Offer good growth potential
Lower R&D and marketing costs
Better shelf space for brand product Private label manufacturing opportunities Less visibility
Less control of planing
Artificial spikes of demand
Cannibalization of national brand Control over:
Differentiation from competitors
A unique product Advantages for retailers Products:
Time & money saved Advantages for retailers Examples of private labels Small choice
Can not see manufacturer, only country of origin
Mostly promoted private brands Disadvantages for consumers Main benefits for customers LV Canada USA Sales:
Independent Lower price Quality Recognizable, strong brand Wider product range - Price and quality combination that did not previously exist - Innovative ways to attract customers Benefits of competition