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UniWink.com

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by

Rachel Butler

on 16 December 2013

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Transcript of UniWink.com

Foundation
Market Research
Marketing & Sales Plan
Future Milestones
Services
Management Team
Idea Generation
Rachel Butler - CEO

Fiona Parfrey - CMO

Sarah Dineen - CFO

Fergus Rowan - COO
Gap in the market for an online student hub

Opportunity to develop customized services for students online

Services exist on other websites but not in one place on an online user-friendly interface
UniWink.com
Online platform exclusively for college students providing everything they need in one place
Combining social network and online college resources
Completely customizable & highly interactive
UniNotes
- Share and swap academic notes with peers
UniJobs
- Customized graduate positions alerts
UniNews
- cutting edge customized up to date news and entertainment
UniDeals
- Get the best offers and deals on your campus
UniBoards
- Buy, sell and share products and skills in this classified section
Primary Research
Focus group conducted in UCC
Online Survey
Competitors
Google+
LinkedIn
Facebook
GradIreland.com
Student Union websites
Target Market
Penetration Strategy

152,158 students in NUI's & IT's
Aged 17-24 - 80% of target market
Market growing consistently at a stable rate - 19% over 5 years
Key Findings
99% use social networks
72% use it over 3 times daily mainly for interacting with friends
84% read news/entertainment articles online
Decision to target recent college entrants on initial launch
20% and growing
Financial Plan
Y1- 20,000 Members
13% of Initial market
Industry Analysis
Top 3 Trends
Social Media Integration
Second Screening
Content Marketing
Features
Customisation
seamless Collaboration
Unique Services
Exclusivity
How will UniWink stand out ?
Members
Year 2
Year 3
20,000
65,000
Expansion Plan into the UK

Enhance service offering
Cultivate strong ties with key student brands
Increase growth in domestic market share
Market Expansion into the UK market by Y3
College Life Made Easier
B2C Marketing Strategy - 5 step plan

B2B Marketing Strategy

3 main revenue streams
Year 1
Members
Sales
Expenses
Net Profit
90,600
91,156
21,233
128,769
Net Profit
35.4 % GM
11 % GM
Full transcript