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Introduction to Marketing & Advertising

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by

David Wilson

on 7 January 2015

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Transcript of Introduction to Marketing & Advertising

Intro to Marketing
& Advertising

The Explanation
of it all!
Jingles!!!!!!!!!!!!!
Brand Recognition!
Slogans are another
tool which companies
use for recognition!
Television
Radio
Newspaper
TRADITIONAL ADVERTISING!
HOW CAN YOU BUY SOMETHING WITHOUT KNOWING ABOUT IT??
ARE THE TERMS MARKETING & ADVERTISING THE SAME THING OR ARE THEY DIFFERENT?
MARKETING – HOW TO SELL SOMETHING (STRATEGIES)

ADVERTISING – THE VISUAL/AUDIO ASPECTS OF THOSE SELLING STRATEGIES
The Basics
WHO IS BEING ADVERTISED TO IN THIS AD?
WHO IS BEING ADVERTISED TO IN THIS AD?
OK GUYS, WHO WANTS
A DR. PEPPER 10???
The Ad Test........
MARKETING & ADVERTISING BOTH BOIL DOWN TO ONE THING……
RECOGNITION
(generate awareness)

IF YOU DON’T KNOW WHAT IT IS, YOU DON’T BUY IT.
COMPANIES WANT YOU TO RECOGNIZE THEIR BRAND NAME WHEN YOU BUY THEIR PRODUCTS.
DO YOU RECOGNIZE THESE LOGOS?
Products can even have their own logos!!
COMPANIES GO EVEN FARTHER THAN LOGO RECOGNITION…….
Who is this?
Eat fresh.
Which company is this?
Zoom Zoom
Expect more. Pay less.
I’m loving it!
The ultimate driving machine.
Quietly brilliant.
Just do it.
The best part of waking up……
Your world, delivered.
15 Minutes Could Save You 15% or More on Car Insurance
Think different.
Be all you can be.
It gives you wings!
http://musicontv.org/commercial-songs/2012-2/
SONGS AND JINGLES ARE ALSO A FORM OF MARKETING RECOGNITION.
Full transcript