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kevin pike

on 6 August 2013

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Transcript of SEO

Search Engine Optimization
SEO Starts And Stops with Site Architecture
Ensure server is responsive (automated
software pings home page every 30 min.)

Header response is 200.

Ensure robots.txt and meta robots
tag is used correctly

At least one internal link to every page.
No orphan pages!!

XML Sitemap referenced in robots.txt

Ensure JavaScript, images, or other
rich media loads properly

Return a custom 404 page for page not found

No JavaScript redirects
or meta refresh redirects (if possible)
Crawl Efficiency Checklist
Use keywords in title tag

Ensure each page has a unique meta description tag

Use keywords in (single) H1 tag

Appropriate use of H2 –H6 tag

Relevant anchor text in a href tags

Put Java script in .js file (except onclick event functions) and style details in external .css

Validate HTML to ensure it renders in multiple browsers.

Provide focus for each page

Ensure pages provide unique and valuable content beyond boilerplate template and reused content
Indexing Checklist
Full transcript