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ailene villamor

on 31 January 2013

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Transcript of Tourism

Budapest San
Francisco Group 2 Angelie Emma Marnie Ailene Fatima Chiannee Ivy Rezan Marichu Jean CHAPTER 4 Cruise Line Industry Learning Outcomes : -explain the profile of the cruise ship industry
-provide a market perspective of the industry
-review the Cruise Lines International Association's membership
-explain the classification of cruise ships
-enumerate the different facilities in a cruise ship
-discuss the international arrivals in the ports in the Philippine settings
-review the ferries in the Philippines
-provide an overview of the career opportunities in the Philippines 1. Industry Profile
2. Market Perspective
3. Key Operating Concepts
4. Classification of Cruise Ships
5. Cruise Ship Facilities
6. Philippine Setting
7. Ferries in the Philippines
8. Career Opportunities TOPICS : INDUSTRY
PROFILE - Historically, ships have been part of human civilization; they have been part of the discovery of nations, commerce & migration.
-Ships have been used in TRAVELING throughout the ages.
-Water transport reached its peak in the 1800s & early 1900 -In this year, transatlantic voyages were introduced for travel & trade.
-Ocean liners were expensive & only the wealthy can afford to travel first class.
-Travelers who cannot afford first-class travel were assigned to the STEERAGE CLASS refers to the lowest decks in a ship & only offers basic amenities. -The decline of the popularity of water transport was brought about by the introduction of commercial airplanes.
-Air Transport, which is a faster mode of transportation, is undeniably more convenient for passengers who are both time- and budget-conscious. -However, the cruise industry flourished again with the introduction of leisure travel.
-Cruise ships repositioned themselves by offering leisure activities to their passengers.
-The industry's popularity reached new heights with the introduction of mega ships in the 1900s. Motives why people cruise: 1. A cruise is a stress-free & hassle-free vacation.
2. It provides a new experience to vacationers as this differs from their usual vacation habits.
3. Cruises offer different activities inside the ship. The passengers can enjoy the sites in the cities they visit as well as shop in different ports.
4. Cruises facilitate socialization & networking.
5. A cruise is ideal for special occasions.
6. A cruise provides a brief overview historical & learning experiences from one port to another.
7. Cruises offer a safe travel experience.
8. The cruise package price is generally all inclusive. MARKET PERPECTIVE 1. 2. KEY OPERATING CONCEPTS 3. One of the biggest organizations in the industry is the CRUISE LINES INTERNATIONAL ASSOCIATION (CLIA), which is comprised of 24 members.
-To promote & develop the cruise line industry by abiding with the Federal Maritime Commission under the shipping Act of 1984. According to CLIA (2009), the cruise industry has already served 12.8 million guests. CLIA 24 member Cruise Lines AMA Waterways
American Cruise Lines
Azamara Cruises
Carnival Cruise Lines
Celebrity Cruises
Costa Cruises
Crystal Cruises
Cunard Line
Disney Cruise Line
Holland America Line
Majestic America Line MSC Cruises
Norwegian Cruise Line
Oceania Cruises
Pearl Seas Cruises
Princess Cruises
Regent Seven Seas Cruises
Royal Caribbean International
Seabourn Cruise Line
SeaDream Yacht Club
Silversea Cruises
Uniworld River Cruise
-No. of rooms (staterooms)
-No. of passengers that can be accommodated
-Gross registered tonnage (GRT) Cruise ships can be categorized according to: CLASSIFICATION OF CRUISE SHIPS SIZE GROSS REGISTERED TONNAGE PASSENGER CAPACITY Very Small Small Medium Large Megaship Under 10,000 10,000-20,000 20,000-50,000 50,000-70,000 more than 70,000 Not exceeding 200 200-500 500-1,200 1,200-2,000 More than 2,000 CRUISE SHIP FACILITIES 5. A ship's facilities & space can be generally divided into 3 types : 1. STATEROOM SPACE -are usually extremely compact but all spaces are well utilized to answer all the guests' needs 3 types of ship staterooms a. OUTSIDE STATEROOMS -are meant for guests who may have a preference for an ocean view b. INSIDE STATEROOMS -are cheaper than outside staterooms since they do not have windows. c. Suites -are the most expensive rooms on a ship. 2. PRIVATE SPACES -reserved for the ship's personnel 3. PUBLIC SPACES -are the areas dedicated to the passenger's usage. include: crew's cabin Crew Cafeteria Gym & Recreational Area The bridge where the vessel is controlled Galley or kitchen Areas that comprise the public areas Reception Area The reception area in cruise ships has several offices :

PURSER'S OFFICE - equivalent to the hotel front desk & concierge.

is where passengers can inquire about and/or book ports & activities. Dining Room Showroom Pool Area Gym, Spa & Sports Facilities Philippine Setting 6. *In the Philippines, the total number of international tourist that entered the Philippines via seaport in 2006 is but a mere 1.27% (36,111 people) as compared with the 2,807,234 visitors that came through the airports. Majority of those who entered the Philippines via Seaport are from countries: ASEAN Region (11,971 passengers)

East Asian countries (9,464 passengers)

Eastern Europe (4,665 passengers) 1. Vietnam 3,346 tourists

2. Indonesia 3,315 tourists

3. Myanmar 3,116 tourists 1. China 7,027 tourists 1. Commonwealth of Independent States (CIS)
4,665 tourists *Statistics shows that there is a slow growth in terms of people traveling via seacraft. This may be caused by : -Rise of budget airlines

-Old facilities of ships *To further attract their market back, major players in the cruise industry are planning to improve the quality of service through the introduction of new facilities & amenities on board. Ferries in the Philippines 7. Some of the leading ferries in the Philippines: 1. Cebu Ferries - a sister company of the Super Cat & Super Ferry, which are all subsidiaries of the Aboitiz group A Filipino-owned management and investment company established in the late 1800s.
The private holding company of the Aboitiz Family.
Business interests span various industries in the Philippines: power, banking, food production, integrated transportation and logistics (air/land/sea), property development, construction, shipbuilding and leisure/resort. 2. Montenegro Shipping Lines - is a domestic shipping line established in the Philippines on September 16, 1978 by Vicente Leyco Montenegro, Sr. a pioneer in commercial and public transportation by sea.
-The first route was from Batangas City to Abra de Ilog. 3. Negros Navigation -considered as the oldest shipping line in the Philippines.
-was established on July 26, 1932. 4. Super Ferry - the 2nd largest shipping company in the Philippines.
-one of the major subsidiaries of the Aboitiz group of companies. DESTINATIONS:

Cebu City, Cebu
Dumaguete, Negros Oriental
Jagna, Bohol
Cagayan De Oro City, Misamis Oriental
Iligan, Lanao del Norte
Nasipit, Agusan Del Norte
Butuan City, Agusan Del Norte
Ozamiz, Misamis Oriental Calapan City
Batangas City
Oriental Mindoro
Boracay, Island
Bacolod City
Dumaguete City
Dapitan City Some destination served by this company: Siquijor
Puerto Galera
Surigao Manila
Negros Occidental
Negros Oriental
Misamis Oriental
Zamboanga del Norte
Lanao del Norte
Misamis Occidental
Agusan del Norte
Surigao del Norte Some destinations: Bacolod
Cagayan de Oro
General Santos
Puerto Princesa
Zamboanga Destinations: Children's Area Gift Shop Clinic Internet Center Casino Operations Career Opportunities 8. 1. BRIDGE - has the final authority on the ship.
-his/her primary responsibility is to ensure the safety & security of everyone. Captain -is the second-in-command & is in charge in absence of the captain.
-trains a team of senior & junior officers. Deputy Captain -oversees all mechanical equipment, waste management, on-board climate control, & the maintenance or repair of the ship itself. Chief engineer Chief Medical Officer -tends to the health of the passengers & crew. Chief Radio or
Communications Officer -oversees all shipboard commmunication systems 2. HOTEL Hotel Manager -ensures that all hotel oprations on the ship are properly implemented.
-his/her primary responsibilities include assuring guest comfort, human resource & training, security & budget monitoring. Purser -is in charge in all phases of guest stay.

-In larger vessels, the purser has 2 assistants:
HOTEL PURSER -orchestrates the operation & booking of port-based packages
-operate prearranged cruise tours.
-are responsible for bringing customers to a cruise line by promoting and presenting at ports, often using slide presentations.
-They must be accessible to the customers and socialize with them. When customers are angry, the shore excursion manager is usually the one to calm them. They also help carry out lifeboat drills. Shore Excursion Manager/Concierge Cruise Director -Scheduling of entertainment, activities and social events
-Officer in charge of entertainment staff
-Public announcements Executive Chef -manages the French Kitchen brigade on the ship.
-oversees that food sanitation & safety is being implemented in all facets of the food preparation cycle. Head Housekeeper or
Chief Steward
-manages the sanitation of all staterooms, public spaces & private spaces. Food & Beverage Manager -oversees the dining team Chief Radio or
Communications Officer -oversees in-room satellite TV Programming , ship-to-shore phone calls, Internet Service & all other shipboard communication systems The End thanks for listening :))
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