Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Infographics - A Guide

No description
by

es admin

on 9 September 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Infographics - A Guide

Establish an interesting topic with unique and catchy title
Infographics
Are infographics
a new fad?
What is an
Infographic?
Ok... so why use Infographics?
A Guide
Some even get made into videos...
Or to put it
more simply...
They are often a
combination of
charts,
statistics,
icons
and text...
Absolutely not!
They've been around
for longer than
you or I...
Infographics are made of 3 key elements
Which translates as...
People have short attention spans...
Yawn!
Is the average time people
give web content before
deciding whether to read on...
2-4 Seconds
A picture says a thousand words...
Infographics get straight to the point.
They explain complex information quickly.

When people are engaged by something, they love to talk about it...
Meaning their reach across the internet has been a runaway success!
The results speak
for themselves...
Which means business cannot afford to ignore their power as an engaging communication method...
So how can infographics help with sustainability?
and with their increased exposure...
Can build trust
and credibility...
They can help you communicate extremely complex issues, simply and effectively...
What makes a good infographic?
To date most corporate infographics are purely concerned with making data look pretty...
Don't be afraid to use them as a tool to guide stakeholders to take action...
"Call to Action" vs "Update"
References?
Volvo Sustainability Report 2012
Visuals
Include diverse sources of statistical interest
Keys to success...
Draw graphics to support the talking points
Keep the colours minimal and use highlight colours to draw attention the key points
Use colour intelligently...
illustrations can add humour and personality
Make it obvious...
Ensure the charts and graphs show clear and easy to understand results and trends
Be impactful with stats...
Which means they have enormous viral potential...
and...
80%
of people...
50,000
extra products recycled
6 out of 10
of mobile users...
90%
targets hit
of 2013
clarified
complexity

better
understanding
=
more access

greater transparency
=
which together...
Both for sustainability reporting generally...
...and for communicating initiatives and processes.
Let's Discuss!
...graphics of complex ideas communicated with
Clarity, Precision & Efficiency
'The Leonardo Da Vinci of Data' according to the The New York Times
Mr. Edward R. Tufte
more eyes will
see the good work
you are doing...
Content!
http://news.volvogroup.com/2013/03/27/infographic-volvo-group-sustainability-report-2012/
MHPM Corporate SustainAbility Report 2010-11
http://www.coolinfographics.com/blog/2012/12/6/mhpms-infographic-csr-corporate-sustainability-report.html
Govt3 Program
http://www.mfe.govt.nz/issues/sustainable-industry/govt3/index.html
Facebook Reporting Guide
http://allfacebook.com/facebook-reporting-guide_b92163
SC Johnson - Making Better Products
http://www.scjohnson.com/en/commitment/report/infographics.aspx
McDonalds Global Sustainability Scorecard
http://inesad.edu.bo/developmentroast/2012/11/graphics-sustainability-and-businesses-how-reliable-are-corporate-social-responsibility-reports/
Coca Cola Sustainable Games
http://www.coca-cola.co.uk/olympic-games/sustainable-games/sustainable-games-infographic.html
Walmart Board Report
http://matthewwarlick.deviantart.com/art/Walmart-infographic-265390667
Soap & Glory
http://peterloving.com/2011/08/soap-glory/
eLocal
World Bank
http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTSDNET/0,,contentMDK:23221288~pagePK:64885161~piPK:64884432~theSitePK:5929282,00.html
http://www.elocal.com/content/home-expert-network/acting-green-buying-green-infographic-3879
Ok, so I've made a nice Infographic. How do I ensure it gets seen?
Don't hide it in your corporate reports...
Give it maximum visibility!
...and promote easy sharing and embedding across social media...
Put it somewhere accessible on your website where it can be crawled by search engines
Measuring success...
Determine the increase in inbound links using Google Webmaster Tools
Track the number of image file downloads for the graphic
Measure new mentions, retweets and shares on social media
Full transcript