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Unleash Your Creative Genius
Transcript of Unleash Your Creative Genius
"Creativity is the single most important attribute that CEOs think is important for future business success" - IBM (2010)
What is Creativity?
Who are creative people?
- Problem Finding
- Problem Definition
- Idea Finding
- Selection and Evaluation
- Random Input
Making deliberately wrong or unreasonable statements (provocations), in which something you take for granted about the situation isn't true.
e.g. cars have square wheels
Create the Provocation
But it MUST be Random
UNLEASH YOUR CREATIVE GENIUS
Brought to you by:
Willie Krause & Michelle Gounden
4 February 2014
Exploiting new ideas leading to the creation of a new product, process or service (Shukla)
Creating value out of new ideas, new products, new services or new ways of doing things (Wright)
Innovations Changing our World