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Unleash Your Creative Genius

Process CoI Presentation
by

IQ Business

on 3 February 2014

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Transcript of Unleash Your Creative Genius

Unleash Your Creative Genius
using YOU...
"Creativity is the single most important attribute that CEOs think is important for future business success" - IBM (2010)
Why??
What is Creativity?
An Ability
A Process
An Attitude
Who are creative people?
Analytic
Convergent
Vertical
Generative
Divergent
Lateral
Probability
Possibility
Judgment
Suspended Judgement
Focused
Diffuse
Objective
Subjective
Answer
An answer
Verbal
Visual
Linear
Associative
Yes but...
Yes and...
Programmed Thinking



- Problem Finding
- Research
- Problem Definition
- Idea Finding
- Selection and Evaluation
- Planning
- Action
===
vs
Lateral Thinking
- Random Input
- Provocation
Provocation
Making deliberately wrong or unreasonable statements (provocations), in which something you take for granted about the situation isn't true.
e.g. cars have square wheels
Step 1
Create the Provocation
Step 2
Create Movement/Ideas
Step 3
Extract Value
Random
Input
Can be
Words...
...or Pictures
But it MUST be Random
UNLEASH YOUR CREATIVE GENIUS
Brought to you by:
Willie Krause & Michelle Gounden
4 February 2014
Innovation
Exploiting new ideas leading to the creation of a new product, process or service (Shukla)
Creating value out of new ideas, new products, new services or new ways of doing things (Wright)

Innovations Changing our World
Nano Technology
Smart Technology
DNA
Self Technology
Bio Technology
Full transcript