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Rhetorical Appeals

English 9 LAMP Unit
by

Bethany Stewart

on 18 February 2016

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Transcript of Rhetorical Appeals

Rhetorical Appeals
Rhetorical appeals
rhetorical appeal to reason and/or logic
LOGOS
rhetorical appeal that focuses on the character or qualifications of the speaker
ETHOS
the use of words to persuade, either in writing or speech
What is rhetoric?
"the ability, in each particular case, to see the available means of persuasion" -- Aristotle
Logos
Pathos
Ethos
emotional, ethical, and logical appeals used to try to persuade an audience to agree with the writer or speaker
rhetorical appeal to emotions or senses
PATHOS
state the facts & how they're related
if/then statements
reasons
establish that the speaker or writer is knowledgeable, fair, trustworthy, and considerate
uses figurative language
focuses on feelings
"Dear Mom and Dad, I should be able to go to the concert because I have saved up enough money for my own ticket, and I have found a responsible adult to accompany Billy and me."

"Dear Mom and Dad, I should be able to go to the concert because this is my favorite music artist. Do you remember the time you went to see your favorite band, Radiohead, and you had so much fun? Think about how great it was to sing along to your favorite songs with hundreds of other people. I want to be able to have the same great experiences as you had."

"Dear Mom and Dad, I should be able to go to the concert because it is on a Friday night, the concert is not expensive, and you are going to a card game at the Jackson family's house."
Identify the Appeal
Full transcript