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Luis Marcelo

on 17 September 2013

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Transcript of Lenovo

IBM in the early 1980’s helped shape the industry for the next 2 decades by enabling the “Win-Tel” PC
From 2,500 dollars down to 500 dollars each
In 2005 IBM strategic decision to leave the PC industry led to Lenovo’s entrance on the global PC industry
By 2009 Lenovo managed to beat Dell and competed head-to-head with HP for the top PC vendor spot by the end of 2012
Lenovo: Disruption of the PC Industry
At Lenovo, our vision is that Lenovo will create personal devices more people are inspired to own, a culture more people aspire to join and an enduring, trusted business that is well respected around the world.
Invest more in the development and marketing of their tablets and smart phones
disruption of the PC industry
Mica Bautista
Bea de Jesus
Papu Dela Cruz
Luis Marcelo
Venice Maristela
Nicole Martinez
Smartphone Industry
Smartphone – merging of functions of a feature phone and a personal digital assistant along with some features of a PC
Huge sales revenue of smartphones came with much higher profits than that of a feature phone
2000 top 3 mobile phone manufacturers – Nokia, Motorola, and Ericsson
2012 top 3 mobile phone manufacturers – Samsung, Apple and Nokia

Industry of Smart-Connected Devices
Smart connected device – combined markets of PC, notebooks, tablets, and smartphones
Substitution of smartphones and tablets for PCs and notebooks by consumers to obtain information and get connected to social media
Biggest hit was on traditional PC industry players
Best and most innovative products
the world
Public Image
use world-class economics to put new and better technology
in the hands of more people by innovating on cost the same way we innovate on technology
We focus our energy and our commitment on the delivering optimal financial rewards to our investors
and fostering an environment where people’s talents can be challenged and their efforts recognized and compensated
At Lenovo, our people share a common aspiration to be the very best.
Whether serving our customers, working together as a team or contributing to the community
We do it the Lenovo way!
Concern for
Concern for
for survival, growth and profitability
Brief History
Lenovo-IBM Marriage
Legend – PC manufacturer and sales and distribution representative for foreign PC brands.
1996 – Lenovo introduced its first Win-Tel-platinum-processor PC
Product range – laptops, workstations, servers, digital entertainment devices and mobile phones.
Lenovo goes international in 2001
Use of mergers and acquisitions
December 2004 – Lenovo bought IBM
Protect and Attack strategy
Flat global market size of PC and notebooks
2010 – company launched its first smartphone
2011 – launched smart connected desktops, laptops and tablets, smartphone and televisions
2012 – 2nd largest smartphone vendor in China behind Samsung
Launched its smartphone in emerging markets: India, Indonesia, Philippines, Russia and Vietnam
IFE Matrix
EFE Matrix
Competitive Profile Matrix
SWOT Analysis
SPACE Matrix
(0.58, -0.5)
Integration and Intensive Strategies
BCG Matrix
Competitive Position
Rapid Market Growth
Grand Strategy Matrix
Game Time!
Game Time!
Game Time!
Game Time!
Game Time!
Game Time!
Samsung - Apple - Lenovo
Samsung - Lenovo - Apple
Samsung - Apple - Lenovo
Samsung - Lenovo -Apple
Lenovo - Samsung - Apple
Apple - Samsung - Lenovo
Full transcript