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Enhancing Professional Development with Social Media

An online social media toolkit created for registered dietitians. After viewing, please complete the post-survey at the following link: http://socialmediapostsurvey.questionpro.com

Janelle Macabulos

on 12 March 2013

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Transcript of Enhancing Professional Development with Social Media

Social Media:
“forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”

(defined by Merriam-Webster Dictionary) The purpose of this toolkit is to help you go beyond the basic uses of social media websites to enhance professional development. MARKET yourself and the RD profession Facebook World's largest social network
More than a billion monthly active users as of December 2012
The most favored social media site by healthcare professionals according to AMN Healthcare's 2011 Survey Results Facebook For Professional Development Educate and engage others:
Create a Facebook Page for a more professional appearance vs. a personal profile
'Share' information with your audience
Access your audience demographics through 'Page Insights' Create a Facebook Page For a more professional look compared to your personal timeline/profile
Just log in with your personal account and use Facebook's 'Create a Page' tool Educate and Engage Your Audience Many articles from outside websites can now be easily shared on Facebook Pages and personal timelines/profiles LinkedIn Market yourself and the RD profession
Optimize your LinkedIn Profile
Get recommendations and make recommendations For Professional Development Step 1: Look for a 'Share' button Step 2: Select 'Facebook' Step 3: Select 'On your Page' & Click 'Share Link' Your audience will now have access to the article's link
They can 'Like', 'Comment', and 'Share' your post with others Facebook Page Insights Allows you to see how many people you are reaching each day Facebook Page Insights Allows you to access to your audience's demographic data by gender, age group and location. Twitter Communicate & stay connected through the exchange of quick, frequent messages
"Tweets" are short updates of 140 characters or fewer
These updates are posted to your profile, sent to your followers & can be discoverable on Twitter search Stay informed on the latest news and trends related to nutrition and dietetics:
Follow verified accounts
Make use of hashtags (#)
for Professional Development Follow Verified Accounts Look for the check mark next to the Twitter account's user name
This indicates a verified account
Verified accounts typically have the most authentic and trust-worthy information
Look at the who the verified account follows for other potential, worthwhile accounts to follow Some Relevant Verified Account to Follow: @NIH_Health (National Institute of Health) @CDCgov (Center for Disease Control & Prevention) @US_FDA (United States FDA) @HarvardHealth (Harvard Health) @myPlate (Choose MyPlate) Make Use of # Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a tweet Use the hashtag symbol # before a relevant keyword/phrase (no spaces) in a tweet to categorize those tweets and help them show more easily in Twitter Search
Clicking on a hashtagged word in any message shows you all other tweets marked with that keyword
Hashtags can occur anywhere in the tweet – at the beginning, middle, or end 1. Click on '#Discover' Tab
2. Click 'Who to Follow'
3. Look for verified accounts
4. Hit 'Follow' button Finding More
Accounts to Follow Make Use of # Look for hashtags of interest to you in tweets Click on the hashtag and see all tweets that contain that hashtag Make Use of # You can view:
The top tweets that include that hashtag
All tweets that include the hashtag, with the most recent
People you follow that have used that hashtag World's largest professional network
200 million members in 200 countries and territories around the globe
Keeps you connected with others in your professional networks
Can help with future career growth Optimize your LinkedIn Profile Treat your profile as you would a resume. Sell yourself, your profession and your work:
(1) Use a professional photo of yourself
(2) Include a summary:
Summarize your experiences, achievements and who you are as a professional
Keep your profile up to date LinkedIn Recommendations Get recommended to:
Build your brand and reputation
Make your network more valuable
Hire and get hired
Find customers and partners
Click 'Profile' then 'Recommendations' Appear on your profile next to your related experiences
Allow you to build a good reputation and get recognized for the work you do LinkedIn Recommendations Ask for Recommendations from those tho truly know your work
Make sure to personalize your message and be polite LinkedIn Recommendations LinkedIn Recommendations Make sure to also give others recommendations EDUCATE and ENGAGE others with topics related to the RD profession STAY INFORMED on the latest news and trends related to nutrition and dietetics LinkedIn Twitter LinkedIn Facebook Twitter A Social Media Toolkit:
Going Beyond the Basics to Enhance Professional Development By: Janelle Macabulos, ARAMARK Dietetic Intern

Please take the post-survey attached in the original e-mail. The survey link can also be found beneath this presentation display, right below the title. (Simply copy and paste the link into your web browser).

Please email macabulos-janelle@aramark.com
with any questions. (Note that you can share articles on other social media sites) Educate and Engage Your Audience Educate and Engage Your Audience Educate and Engage Your Audience Follow Verified Accounts Three Ways to Enhance Professional Development Through Social Media: As you can tell, there are many ways that social media can be used to enhance professional development. Market yourself and the RD profession Educate and engage others with topics related to the
RD profession Stay informed on the latest news and trends related to nutrition and dietetics Optimize your LinkedIn profile
Get LinkedIn recommendations Create a Facebook Page
Utilize the 'Share' button Follow verified accounts
Make use of hashtags (#) Use Social Media to Thank You For viewing this presentation!
Your time and efforts are greatly appreciated.
Full transcript