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Transcript of McDonald's
Other media & celebrity endorsers
Summary and Recommendations for the Future
Sells in 33,510+ restaurants worldwide
119 countries around the world
Main Markets & Competitors
Latin America, Japan, China, USA (largest market)
The following companies are the major competitors of McDonald's Corporation:
Originally opened in California (Dick & Mac McDonald): 1940
Introduced French fries to the menu: 1949
First franchised McDonald's restaurant in Des Plaines, Illinois (Ray Kroc): 1955
McDonald’s goes public: 1965
McDonald's established its first international restaurant in Canada and Puerto Rico: 1967
Size & Ownership
$2 billion advertising budget
McDonald's is one of the world's largest foodservice retailing chains. The company's key products include the following:
Desserts and sundaes
Strive to keep prices low
The retail food industry is highly competitive with respect to price and quality of food products
Brand and Branding Strategy
Use of Promotions
Young urban families
Adults/Families on the go
Children and Youth
Happy meals and Toys
Objectives of Brand Strategy
Widening Customer Base
Re-inventing Its Brand Image
Stressing on the Value Aspect of the Consumer
Expansion of food items
Young Urban Families
Maintain the core drivers of business:
People, Products, Place, Price, Promotion
Listen to the customers
Seasonal Menus and Items
Objectives of Branding Strategy
Enhance customer experience
attract a younger crowd
Soothing & Relaxing brand
In order for McDonald's to maintain the successful franchise they have established they need to continue to follow consumer wants and needs as well as to maintain their stylish design.
geographic, demographic and cultural research.
121 countries worldwide
24 hour service