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50s and 60s Comparisons
Transcript of 50s and 60s Comparisons
As technology became more accessible, people began to buy many appliances, vehicles, etc.
Very prosperous time for businesses
This lead to the growth of the US economy
became the largest in the world
Credit card was created during this time, as was the mall
50s Social Culture Music Thesis The major driving force of change from
the 1950s to the 1960s was the Civil Rights
Movement, which peaked in the early sixties. JFK/LBJ v. Nixon Economy in the 1960s The perfection of consumerism
After about a decade of practice, American's became very adept consumers
Longest period of ceaseless market growth in US history
Advertising became an important part of owning a business
Businesses began to think about the consumer
Because of the growth in business, Americans began to live very well
People had money to spend, which they put back into the economy, helping it grow
60s Social Culture Music 50s - 60s Forces of Change Socially, american culture took a rebellious turn as minority groups began to pine for equal rights. Youths began to notice the rebellions and saw it as oppression by the people in charge, leading to an anti-authoritarian feel. Much of social change is shepherded by the young population, and teenagers dominated in the 60s after the WWII baby boom. Birth of Rock and Roll
Elvis Presley, Chuck Berry
Played a large part in the birth of the Civil Rights Movement, as the music appealed to both races and created a common interest between white and black youths Clothing Fairly conservative
The maneuverability of the clothes was due to the large emphasis on music in the time period
A boom in television and movies meant fashion was dictated primarily by the stars Fads Fads of the 50s reflected the economic prosperity of the US
Showed a general feeling of fun, happiness
Hula-hoops, legos, slinkys, etc.
Impractical "things" to consume Rock and Roll evolved into Rock
Much of rock circled around rebellious themes
Psychedelic rock became popular, spawned from use of hallucinogens like LSD, drug use seen as form of rebellion
Folk music became popular because of its prevalence in the Civil Rights Movement Clothing Youths set the fashion trends
Many teens wanted to create an identity separate from their parents and they had money to do so
Migrated away from conservative styles, became edgier Fads Fads in the 60s became focused on nonviolence and peace as the decade progressed
Hippies and peace signs were the norm A political shift occurred during this time period as well. The country elected Nixon, a republican, during the late 60s. Before him, the presidents throughout the 60s (Lyndon B Johnson and John F Kennedy) were both democrats, illustrating a change in the political way of thinking. Both LBJ and JFK were heavy supporters of the Civil Rights Movement, but as that began to wrap up around 1968, the country turned to the man promising to get the US out of Vietnam. People were looking for order and security, both within their country and overseas. JFK and LBJ (1961 - 1968) JFK inspired America's youth
LBJ did much work for the Civil Rights Movement
Continued much of JFK's work with the New Frontier
Called the continuation "The Great Society"
After finishing JFK's term, as well as his own, LBJ did not run for reelection
LBJ was unpopular after his part in escalating the Vietnam War Nixon (1969 - 1974) Was already familiar to the public because of his ran as Vice President to Eisenhower
Thought to have experience
Elected because of his promise to end the Vietnam War
"Peace with honor"
Nixon was successful in ending the draft in 1973
Resigned in 1974 following the Watergate scandal The change in the economy from the 50s and 60s was a change from good to great. As African Americans began to gain more freedom and stability, they became more viable as consumers. The economy was stimulated because of this influx of consumerism, among other things.