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Conformity

Psychology Assessment task
by

Amandine L

on 19 June 2014

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Transcript of Conformity

Lack of group agreement
when one person in the group gave a different answer to the majority others, another person is less likely to conform to the majority





Status of minority group
those of limited knowledge might be less influential and others will be less likely to conform to their answers

Individual culture
Asian and African cultures are less likely to conform
Conformity
Amandine L
Conformity is a change in a person's behavior or opinions as a result of real or imagined pressure from a person or a group of people
What is conformity?
Normative influence
we conform in order to be accepted by our peer group
Collectivist cultur
es
people from Western Europe and North America are more likely to conform to a group
Factors that increase conformity are:
Factors that decrease conformity are:
People who exert less effort to achieve a goal when they work in a group, than when they work alone. They generally conform to their group, but with less effort than usual.
Eg:
Tug of war, people do not pull as hard collectively as they would do when pulling alone
Social loafing is:
Deinvidiuation into a group, results in a loss of individual identity and a gaining of the social identity of the group.

Deinvidiuation theory can provide an explanation for a variety of anti normative collective behaviors, such as violent crowds, lynch mobs, genocide, cyber bullying, KKK...
Social loafing is more likely to occur when:
100% of their effort is required to achieve task
group members are mindful that their efforts are judged or evaluated by others
group members find the task interesting and challenging and will try harder
the task might fail if members do not put in 100%
the group is small and has a strong friendship
3 most important factors for deinvidiuation in a group of people are:
Anonymity
so I can't be found out
Diffused responsibility
so I am responsible for my own actions
Group size
as a larger group increases the above two factors
Deinvidiuation is:
Answer in private
less peer pressure and rejection from the group as your answer is unknown
The size of the group
conformity tends to increase as the size of the group increases
Status of majority group
if someone is knowledgeable and of high status, they might be more influential and so people will conform to their opinions
Difficulty of task
when we are uncertain, it seems we look to others for confirmation
the more difficult the task, the greater the conformity
Full transcript