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Made To Stick

A brief overview of the book "Made to Stick" by Chip Heath and Dan Heath
by

Vikram Nayak

on 18 June 2013

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Transcript of Made To Stick

Made To Stick
Why Some ideas live and others die
The Curse of Knowledge
Once you know, you don't know
what it's like to NOT know.
Over coming the curse of knowledge
== SUCCESs!
S
U
C
C
E
S
S
SIMPLE
Make your Core idea Clear, Concise and Compact
UNEXPECTED
Surprise the audience! Break the pattern!
CONCRETE
Make it something they can identify with
CREDIBLE
Earn their trust.
EMOTIONAL
Make them care.
STORY
Everybody loves a good story!
SIMPLE!
Isn't it?
Thank you!
Full transcript