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Social Media Effects on our Changing Society, Business, & Education

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Ken Kuhn

on 3 February 2015

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Transcript of Social Media Effects on our Changing Society, Business, & Education

By Ken Kuhn, Educator Consultant
Contact: kenkuhn@shaw.ca
Social Media
Social Media played a critical role in the Obama presidential campaign in raising funds and communicating with voters at minimal cost (significantly outpacing the McCain campaign)
15,407,364 people “Like” Obama's Facebook page as of 11/2/10 and 18,992,356 as of 4/4/11.
The “Yes We Can” video was viewed 14,200,000 times on YouTube
“Social media uses web-based technologies to turn communication into interactive dialogues.”
Best Practices: Twitter
Designed to answer: What are you doing (right now)?
Use your 140 characters wisely: use abbreviations and URL shortening
Drive traffic to your website, blog, or other related sites of interest
Focus on new content, real-time updates, special offers, news
What came first: “Following” or being “Followed”?
Join conversations using hashtags, replies, retweets & trends
And in conclusion...
follow up Q&A
Social Media Effects on our Changing Society, Business, & Education
More than 50% of the world's population is under 30 years old
In 10 years more than 40% of the Fortune 500 will no longer be here
Social media has overtaken porn as the #1 activity on the web
80% of companies use social media for recruitment; 95% of those companies use LinkedIn
Only 14% of consumers trust advertisements
90% of consumers trust peer recommendations
The second largest search engine in the world is YouTube
A 2009 U.S. Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
Lady Gaga, Justin Bieber & Britney Spears have more Twitter followers than the entire populations of North Korea, Australia, Chile, Israel, Sweden, & Greece.
Groupon will reach $1 billion in sales faster than any company in history.
While you were watching the Social Media Revolution video, over 100 hours of video were uploaded to YouTube
Thank you for sharing your thoughts, ideas, & energy!
And You?
Facebook? Postings?
CBEA Group--only 68 members
WBEA Group--only 31 members
NBEAConnect Ning?
1039 NBEA members
only 4 CBEA members (2 not even in CBEA)
and no president membership
no WBEA group at all
Recorded Webinars on:
Getting the Most Out of NBEAConnect
Photoshop: Picture Perfect
iIntegrate New Tools & iTeach Business with iPads
National Business Honor Society
Facebook Safety for Educators
Financial Literacy
Gaming in Business Education
Register for Feb. 23:
Integrating Mobile Learning Technologies in Business Education
Videos & Photos
Post videos?
Blogs? Wikis?
Mobile Apps?
Yelp, Gas Buddy, Around Me, Eat St, Groupon
More cell phones on this Earth now than people on this Earth
New record during a sporting event--over 12,000 tweets/sec. during Super Bowl 2012
2.5 million tweets within 2 hours of Whitney Houston's death
If Wikipedia was made into a book, it would be 2.25 million pages long.
80% of Americans use a social network site and more use Facebook than any other website
To extend the opportunities for the students, the “Great WVSD Blog-a-thon” was born. The intention of the Blog-a-thon was to provide students with an outlet to share and communicate beyond their regular school work. Imagine students writing and sharing without getting marks – just because they have a desire to communicate about a topic. Giving our students a voice and allowing them to find their place “in the digital landscape” has proven to be very compelling!
Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand or service to a loyalist, because the communication channels allow people to build stronger emotional connections.
Will students include more meaningful detail and perspective in their weBlogs by focusing on social issues as their ‘purpose for writing’ and will continuous feedback, in the form of threads, lead to deeper understanding of a given issue?
The classroom was both face-to-face and virtual, and teaching students I couldn’t see was new and challenging. Teachers are accustomed to reading a student’s body language, and receiving cues from the class. Half of the students were in front of me at Gleneagles, but the other half were viewing the class on-screen at West Bay via Lync, and it was a one-way video. The students could ask questions, but I didn’t feel the same connection as when they are in front of me, in a room, or at least when I can see them on video.
Social media are essentially digital water coolers
Why do you blog versus using an alternative platform to share your message/knowledge?
Where do you get your ideas/inspiration for your many blogs?
How do you create an effective blog?
Where/how do you find the time to blog so frequently?
When you started blogging, were you inspired by anyone/anything in particular? Do they continue to influence your thinking? If so, by what/whom?
Do you follow other bloggers and use their techniques/messages as a model for your own?
How do you decide on the graphics, pictures, and links you embed when there seems to be so many to choose from?
How often do you post? Why?
Do you believe the good connection with your readers is because of your transparency as a writer?
TweetDeck or Hootsuite to manage your tweets
Companies need to proactively post tweets and tweeting questions that ask for customers' thoughts on specific product ideas, marketing strategies, or anything else relevant
They consolidate your social media marketing strategies into a "dashboard" that manages multiple social websites, schedules messages and tweets, analyzes all social traffic, and determines which customer service issues require immediate attention. They create custom reports that track brand sentiment, new follower growth, and likes/dislikes.
Companies should post fun contests, polls, and questions to let their customers know they value their opinion, and that they have a personality.
Businesses will focus in 2012 on profitability and ROI with their Facebook promotions.
Businesses will create Facebook-only promos to drive online traffic
Google will add new features to Google+ to make it more business-friendly
Social, Local, Mobile
85% of Facebook's revenue comes from advertising--$3.2 billion last year
483 million "daily active users"
Mark Zuckerberg salary is only $1 next year. But his stake in Facebook is worth an estimated $28.4 billion
Gas Buddy
Trendsmap or Trending Now
Around Me
Packaged in brevity & frequency
Perpetual observations and declarations
17-year old charged on 47 counts that include impersonation with intent, extortion, uttering threats, communicating via computer to lure a child under the age of 18, obtaining sexual services of a person under the age of 18 and invitation to sexual touching. The suspect communicated with the victims, ranging in age from 10 to 14, for the purpose of having them perform sexual acts over their web cameras and to arrange face-to-face meetings with them.
Poll Everywhere
Survey Monkey
John & Ken suspended from KFI Radio for tweet remarks they made regarding Whitney Houston's drug use.
Circles, Hangouts, Photos
Contacts, Jobs, Profiles, Groups
LinkedIn is a directory of professionals and companies. Individuals and companies use LinkedIn for networking, job searching, hiring, company research, and connecting with affiliates, including alumni, industry, and a variety of other business related groups.
I hope you have learned something from this workshop and will go out and use some of this information
Contact me at kenkuhn@shaw.ca
Enjoy the rest of the conference. Safe trip home. Share your Pro-D wealth with you colleagues and encourage them to attend a conference.
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