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Copy of Ethos/Pathos/Logos

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by

Melissa Arnold

on 13 February 2013

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Transcript of Copy of Ethos/Pathos/Logos

Pathos Ethos Abovetheinfluence.com
Tobacco Facts
(Cigs, Dip)
What is It?

Tobacco use is the leading preventable cause of disease, disability, and death in the United States. Between 1964 and 2004, cigarette smoking caused an estimated 12 million deaths, including 4.1 million deaths from cancer, and 5.5 million deaths from cardiovascular diseases.86

When smoking tobacco, the user inhales tar, nicotine, carbon monoxide, and 200 known poisons into the lungs. The nicotine in cigarettes is powerfully addictive.87 Logos Class Analysis How does this advertisement develop Ethos/Pathos/Logos? For Each of the Following Advertisements you will determine Speaker, Audience, Purpose and then show what techniques help to develop your assigned appeal. Rhetorical Analysis: The Rhetorical Triangle and The Appeals All techniques used to develop the appeals Speaker Audience Purpose There are three types of appeals which are created through the use of many different techniques

Ethos
Pathos
Logos Ethos: Appeals to Ethics/Credibility
Speaker's Background
Educational/Personal/etc
Research/Evidence used to build credibility Pathos: Makes the audience connect or react emotionally
Music
Pictures
Flattery
Stories that allow for a personal connection
What are some ways you have connected in the past to an argument? Logos: Appeals to Logic
Facts
Statistics
Examples that Logically Make Sense
No Room for Interpretation
Full transcript