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E Trading Turbo

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by

Simon Hunt

on 26 February 2013

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Transcript of E Trading Turbo

Move Regus Up a Gear
Scale Like: Think About how we scale


Design for it Escape The quicksand Nuture Innovation Partner Toolkit Section & Project Management Web Services Directory Documentation done, refining adding Code Examples Why is the APi Different This Time? 8 Strong Reasons 5 Step Partner Sign Up Process Move from the Browser to the CUSTOMER Thinking & Strategy E Distribution Webgains July 1st Forecast based on 2%
Expectation minimum 5%
With MyRegus customer journey, could get as high as 8%
Targets will be based on 6.5%
Expand to
Further 22 countries after 90 days
2 agencies E Portal sign in, partner profile and reporting access E Portal Provides access to all tools not just APi
Sign in access to all tools
White Label, Directories, Button & Widget catalogue
Provides Partner “persona’s” i.e. entitlement to access certain tools
Provides access to the reporting and commission suite/tools API Test harness complete, building Skeleton Delivery 15th June Test Harness for APi APi Portal Designed specifically to help developer understand the Regus APi
Translates the Regus APi into any developer language .Net, PhP, C#
Which means any developer can program to the Regus APi once authorised
The APi is supported by an API development manager who liaises with all developers
Documentation for the APi is thorough and illustrated with code examples
A full skeleton site is available for developers to use Pipeline Top 50 ~ 33% Progress
4 points for each target if we have an NDA,Commercial agreement, go live date
Hard push as soon as titan deliver tested APi E Trading Portal Content Into marketing

Version 1 ~ Partner marketing

Version 2 ~ Self Serve
Content Written
Regus Meetings Solutions
Each tool type Regus Partners ~ E_Trading White Label V1 YourOfficeAgent
V1 White Label


The next gen WL now offers a lot more key information to the target customers providing confidence to both partners and their customers in a easy 3 step booking journey…

We will be able to understand customer behaviour on our WL sites (Core Metrics) E-Trading ~ YOA Current White Label E Trading
Channel Update Simon Hunt,June 2012 White Label E Trading
Channel Update Simon Hunt,June 2012 API Affiliate Strategy White Label ~ Development Key Elements How did these guys scale fast? They spotted the shift and ADAPTED
"They got Reach"
With 8 Million Developers
Creating Thousands of Applications
They became winners ~ that everyone else follows Affiliate Button and Widget Catalogue V1 Toolkit Content All on the wiki
Access via login Version 2 ~ First step towards Google self service (August)
Scale without adding administration heads
Apply, Sign In, Register, Reporting ,Access tools Wireframe Development Curve Introductory Deck Below & Commercial Agreement (In legal, Due out Friday) Engagement Strategy Need de bugged solutions
Off the shelf processes Collective Learns & Strategy Open APIs: Growth is accelerating Total APIs over time E-Trading – WL V1 ~ YOA New White Label Partner branded/Co branded confirmation email


V1 WL sites will have various branding confirmation options that suits them…

This is an example of a co-branded email for YOA… E-Trading – WL V1 ~ YOA New White Label Added product
(BW Gold Card)


A completely tracked enquiry function that will be paid to partners on a CPA model…

Regus have the option of supplying partners with bespoke discount promotions!

This product page can be easily taken out subject to partner requirements! The first wave of the Internet demonstrated the economic impact of web-based business models. The next wave of the Internet is demonstrating the economic impact of API-based business models. Hardt’s Theorem: The Internet Power Law Regus take 1% position
“workplaces on demand” Visualization by Apigee Multi Device / Purpose API Affiliate Networks Phase 1 ~ 4 months Phase 2 ~ Full High Conversion new site Affiliate Networks US / UK / Eire
3 Month Learn
Expand to 25 countries
Go live May week 3 US / UK / Eire
August Implementation
Expand to 25 countries E-Trading – MRO Widget Example of a E-Trading Regus widget
Core Metrics will be added for complete traffic transparency…
Widgets will allow partner customers to start the booking journey on the Partner online real-estate leading to higher conversions!
(Branded Co-branded options available) Widgets will send the customer to a search results page (Deep Link) Channels & Solutions Self Service
Platform Old APi :
~ scored 53% developer satisfaction
~ had only meeting room product available
New APi
~ Meeting Room, Day Office, Campus & Video
~ Full search, Book, Amend & Cancel Tool Kit New Model
Developers to APPs 14 evolved finches Old Model
1400 finch types Journey , gradually
1386 finch types die out E-Trading – WL V1 ~ YOA New White Label White Label access through e-trading portal for partners Partner performance overview - bookings breakdown (Integrated 102 report) E-trading tools access through partner dashboard E-trading Dashboard Wireframe
White Label access, customisation and reporting suite E-Trading – WL V1 ~ YOA New White Label http://www.regus.com/meetingrooms/default.aspx?corp=yoa http//yoa.meetingroomsworldwide.com The original site URL for YOA caused both technical issues and commercial concerns for the partner YOA – Cross browser issues was a major concern! New WL site will have a generic URL programmed to the partner Titan account.
Product discounts can now be controlled on a partner level via the WL site itself reducing Titan Admin reliance!!! E-Trading – WL V1 ~ YOA New White Label Original YOA WL V1 New YOA WL V1 E-Trading WL is designed with commercial focus and usability! E-Trading – Partner Button Links Examples of marketing creative to be offered to partners (Branded – Co-Branded Options) Core Metrics tracking incorporated! E-Trading ~ YOA Current White Label Cont… YOA WL – Session Time out screen directs to Regus page… Commercial leakage point for a partner! YOA WL – Confirmation email currently uses the standard Myregus email – Not commercially scalable for a partner… Link to Myregus Also a major leakage point. V1 E-Trading WL has addressed all issues! E-Trading – WL V1 ~ YOA New White Label Editable Region Booking screen PO ref: to be made editable for partners to suit their business needs! Reporting is a key focus for E-Trading and the Partner… E-trading are using the 102 report for both internal reporting and Partner reporting, which will be integrated into the new E-Trading Portal for easy access and report manipulation and frequency setting… Everything marketing asset used will be tracked including banners and widgets! E-Trading ~ YOA Current White Label Stage 1 (Search) Stage 2 (Select) Current YOA WL has the 3 step booking functions (Search – Select Pay)… Stage 3 (Pay) E-Trading ~ New White Label branding Options Branded WL Options


E-Trading will offer Partners 3 branding options for the WL…

The branding options will follow through to all email communication to customers…

Branding options 1 and 3 will also be offered to the Terms and condition document! Co Branded Partner
Branded Regus
Branded E-Trading ~ Partner Model Partner Site Partner White Label Booking completed on Partner White Label Customer Booking Retail Store Consumer Producer Internet Services Packaged Goods Consumer Developer Provider App Old Retail Model 20th Century New Model Developers to APPs How did EBay, Twitter, Facebook
and Netflix all scale & grow so fast
Join the winners 8 million developers
Allow them to create
& Innovate the same as Netflix, Twitter, Facebook, Sears = Suppliers in the new game Expand distribution exponentially Multi device APi strategy Enable your Etailers
To fight for your revenue Move multi device support
to a standard APi Platform
to scale Your Surviving finches (prefer hawks)
Keep you healthy Specialise & Attack competition on all fronts Create your surviving
Finches. You survive through them Specialists evolve Regus distribution Pace of Change Create competition in the value chain so the fittest survive Manage friction In a Specialist fragmented world changing fast Outsource Innovation Only losing happens gradually, winning is fast, if you design for scale API Billionaires Club, 2011 edition 5 billion API calls / day (April 2010) 1.6 billion API-delivered stories / month (October 2010) 3 billion API calls / month (March 2009) Over 260 billion objects stored in S3 (January 2011) 13 billion API calls / day (May 2011) 10 billion API calls / month (January 2011) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) Can Regus innovate quickly? Can Regus Implement effectively? IRoom? Idesk? E Desk E Room E Office E Hot Desk E Video Different Developer Languages
How do they work with a SOAP APi? Effective Planning for scale How Do we join the 1%? Use the winners "learns" And their tools and tactics Documentation done, refined added Code Examples API Test harness complete, building Booking Skeleton Delivery 1st July Test Harness for APi Why is the APi Different This Time?
8 Strong Reasons E Trading Channel Update API portal from Apigee APi Portal Designed specifically to help developer understand the Regus APi
Translates the Regus APi into any developer language .Net, PhP, C#
Which means any developer can program to the Regus APi once authorised
The APi is supported by an API development manager who liaises with all developers
Documentation for the APi is thorough and illustrated with code examples
A full skeleton site is available for developers to use 30-60 Days to deliver
Book via the App
Now we have an APi !! 5 Step Partner Sign Up Process Pipeline Top 50 ~ 33% Progress
4 points for each target if we have an NDA,Commercial agreement, go live date
Hard push as soon as titan deliver tested APi Introductory Deck Below & Commercial Agreement (completed 1.0) Engagement Strategy Need de bugged solutions
Off the shelf processes Channels & Solutions Self Service
Platform Old APi :
~ scored 53% developer satisfaction
~ had only meeting room product available
New APi
~ Meeting Room, Day Office, Campus & Video
~ Full search, Book, Amend & Cancel Tool Kit Regus Partners ~ E_Trading White Label V1 YourOfficeAgent
V1 White Label


The next gen WL now offers a lot more key information to the target customers providing confidence to both partners and their customers in a easy 3 step booking journey…

We will be able to understand customer behaviour on our WL sites (Core Metrics) Affiliate Strategy White Label ~ Development E Trading
Channel Update White Label Key Elements E-Trading – WL V1 ~ YOA New White Label Partner branded/Co branded confirmation email


V1 WL sites will have various branding confirmation options that suits them…

This is an example of a co-branded email for YOA… E-Trading – WL V1 ~ YOA New White Label Added product
(BW Gold Card)


A completely tracked enquiry function that will be paid to partners on a CPA model…

Regus have the option of supplying partners with bespoke discount promotions!

This product page can be easily taken out subject to partner requirements! E-Trading ~ YOA Current White Label E-Trading – WL V1 ~ YOA New White Label Original YOA White Label V1 New YOA White Label V1 E-Trading WL is designed with commercial focus and usability! E-Trading ~ YOA Current White Label Cont… YOA WL – Session Time out screen directs to Regus page… Commercial leakage point for a partner! YOA WL – Confirmation email currently uses the standard Myregus email – Not commercially scalable for a partner… Link to Myregus Also a major leakage point. V1 E-Trading WL has addressed all issues! E-Trading – WL V1 ~ YOA New White Label http://www.regus.com/meetingrooms/default.aspx?corp=yoa http//yoa.meetingroomsworldwide.com The original site URL for YOA caused both technical issues and commercial concerns for the partner YOA – Cross browser issues was a major concern! New WL site will have a generic URL programmed to the partner Titan account.
Product discounts can now be controlled on a partner level via the WL site itself reducing Titan Admin reliance!!! E-Trading ~ YOA Current White Label Stage 1 (Search) Stage 2 (Select) Current YOA WL has the 3 step booking functions (Search – Select Pay)… Stage 3 (Pay) E-Trading ~ Partner Model Partner Site Partner White Label Booking completed on Partner White Label Customer Booking E-Trading ~ New White Label branding Options Branded WL Options


E-Trading will offer Partners 3 branding options for the WL…

The branding options will follow through to all email communication to customers…

Branding options 1 and 3 will also be offered to the Terms and condition document! CoBranded Partner
Branded Regus
Branded E-Trading – WL V1 ~ YOA New White Label Editable Region Booking screen PO ref: to be made editable for partners to suit their business needs! Reporting is a key focus for E-Trading and the Partner… E-trading are using the 102 report for both internal reporting and Partner reporting, which will be integrated into the new E-Trading Portal for easy access and report manipulation and frequency setting… Everything marketing asset used will be tracked including banners and widgets! Long Tail Affiliate Strategy Webgains July 1st Forecast based on 2%
Expectation minimum 5%
With MyRegus customer journey, could get as high as 8%
Targets will be based on 6.5%
Expand to
Further 22 countries after 90 days
2 agencies Affiliate Button and Widget Catalogue V1 Affiliate Networks US / UK / Eire
3 Month Learn
Expand to 25 countries
Go live May week 3 US / UK / Eire
August Implementation
Expand to 25 countries Affiliate Networks Phase 1 ~ 4 months Phase 2 ~ Full High Conversion new site Practical Measures (Titan too slow for innovation)
Limited developers use 8,000,000 not 40
Move speed of change out of titan team ~ too slow
Remove APi Management from Titan
Remove Website Management from Titan
Remove data management of customer profiles from Titan
Remove E mail communication management from Titan
Create a seperate Partner test UAT Sandbox environment Remove Countless Other "Fingers" that perform bits of task in their spare time Professional Developer Portal Support Search Widgets Examples Regus Web Services Directory Partner Toolkit Section & Project Management E Portal sign in, partner profile and reporting access E Portal Provides access to all tools not just APi
Sign in access to all tools
White Label, Directories, Button & Widget catalogue
Provides Partner “persona’s” i.e. entitlement to access certain tools
Provides access to the reporting and commission suite/tools Toolkit Content All on the wiki
Access via login Version 2 ~ First step towards Google self service (August)
Scale without adding administration heads
Apply, Sign In, Register, Reporting, Access tools E Trading Portal Content Into marketing

Version 1 ~ Partner marketing

Version 2 ~ Self Serve
Content Written
Regus Meetings Solutions
Each tool type Development Curve All Deals and progress are on the wiki

You post your own update

You liase with the support team

Via the Wiki How do we work together? Wireframe How are we co-ordinating? How Are we going to market? How do we educate? Simon Hunt, June 2012 Added test harness Getting Started section Useful Links "Refined with developer feedback"
Objective optimise take up & integration speed The Partner Toolkit ~ Designed to Scale Thousands of sites we'd never get to
OR
Find Build Product & Brand Awareness Fast They saw the shift as real as
"ponies to cars"
"Pens to Computers"
Browser to APP
~ Partner APP
~ IPAD APP How do you distribute to thousands of APP's?
Be it mobile, tablet, web app, partner app?
How do you scale that innovation? Regus.com Brochure ware Huge opportunity to:
Combine APi's = Mashups!
Google Maps & Regus
Google POI & Regus JIRA is a ticket & resource system we use to co-ordinate technical help
(i.e everything you need)
Send everything to Andy Woodhouse in the first instance.
He will pull in the right resource
David De La Riviere the Business Analyst owns & resolves any customer process issues E Trading Support Innovate Externally 8million developers

grow very quickly, by design

Win & determine losers Innovate Internally

Very Slowly

Default lose ground v winners Innovate Through 100,000 developers (twitter)

Innovate Through 300,000 APP’s (twitter)

Revenue share with developers Innovate Through Titan?

Innovate Through Marketing Budget?

Innovate through 10 web developers Toolkit to drive volume Develop Approach & Tools
Designed to Scale Not Designed to Scale Not Partner Focused Too Many Fingers involved Unfocused Slow Total APIs over time 5 Open APIs: Growth is accelerating (6470 today 8/7/12) Regus Affiliate & E Partner Program JIRA works a ticket & resource system i.e everything you need
Everything to Andy Woodhouse
David De La Riviere to resolve any customer process issues
APi developers direct to Eryn MacDonald E Trading Support Toolkit to drive volume Develop so we have Designed to Scale Not Designed to Scale Not Partner Focused Slow Unfocused Too Many Fingers Uber APi Companies APi & Mashups http://www.programmableweb.com/scorecard 102/3062 26/588 37/345 24/286 1 Regus Regus Finches (prefer Hawks)
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