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Disney VRIO Analysis

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mariana villa

on 3 September 2015

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Transcript of Disney VRIO Analysis

Disney VRIO Analysis
Rarity
It has been established for 91 years and the things that differentiate Disney from other companies is that they have a whole set of characters from movies which are known around the world, making the whole experience completely different. It is also unique due to its excellent customer service.
Disney
"Where dreams come true"
VRIO
V= value
R= Rarity
I= Imitability
O= Opportunities
Imitability
It is something that could be imitated but due to the long time they've been doing this they have a lot of experience and they would be to hard to replicate, since they are really big.
Organization
It has a competitive advantage because of how the firm interacts with its clients and business associates.
It has 180,000 employers that dedicate to make your experience unique.
Client satisfaction guarantee
They have 5 business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.
It has 5 resorts around the world


Value
Disney is valued around $179.5 billion dollars (Forbes).
Its profit from sales ranges from 49.7 billion.
Disney is a valuable company because they are well known worldwide and exploit their advantage that they already have in the market.
Disney is the second largest broadcasting and cable company in term of revenue
Mariana Villa
Mayte Gutierrez
Gilberto Garcia
Luis Sierra
Full transcript