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How effective is the combination of your main product and your ancillary texts?
Transcript of How effective is the combination of your main product and your ancillary texts?
aspects in our marketing campaign,
we had to make sure that people would notice it. The title of the film is a large and noticeable focus point on each of the texts so that potential audiences will read it and associate the different aspects of our campaign with the film when it appears in cinemas. Tagline... The short tagline: "Two's company but three's a crowd." appears in both our film trailer and on the poster because it is something that reflects the genre and the storyline that appear in the film. We also used this tagline to add some comedy to our marketting campaign and to include something that most people can relate to. The tagline doesn't appear on the magazine cover as in real media, a film magazine rarely mentions more than the title of a film on the front cover as shown in the following examples: Actor's 'look' and presentation of genre... We intended for our actors to give the film a certain 'look' which mirrored modern teenagers that lead similar lives and encounter similar problems to those that we encounter. They're always dressed in fashionable clothes, nice colours and are shown - for the most part - looking happy and having fun. This theme ran through our marketting campaign. Gabi Paterson