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Ella Gee

on 10 October 2014

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Transcript of ETIHAD AIRWAYS

Etihad's Products
Set by Royal (Amiri) Decree in July 2003
Etihad Airways national airline of the United Arab Emirate
Established itself in 8 years as World's Leading Airline
November 2003, Etihad commenced commercial operations
Abu Dhabi United Arab Emirates is the capital hub of Etihad Airways
Has 66 aircraft that flies 1000 flights per week
Serves international network
Owns 30 percent of airberlin
Owns 40 percent of Air Seychelles

Airline Profile
Diamond First Class
Coral Economy Class
Pearl Business Class
Middle East | Europe
India Sub-Continnent | Asia
Americas | Africa
Sky News
Preferred Partners
Etihad Airways Cabin Tour
Diamond First Class Pearl Business Class
Coral Economy Class
Etihad Airways
Flight Attendant's Uniform
Etihad Airways
Etihad's Airplane
A319-100 (2) | A340-600 (7)
A320-200 (17) | B777-300ER (3)
A330-200 (16) | B777-300ER (10)
A330-300 (6) | A340-500 (4)
Up Coming Destinations
Los Angeles California U.S.A
Ho Chi Minh City in Vietnam
Etihad Airways Competitor
Emirates Airways
Fly Dubai
Air Arabia
Within U.A.E
Qatar Airways
Gulf Air
Oman Air
Middle East & African Region
Target Market
Business Executive
High Earning Families
MLA Citations
Rodrigues, Joyner Gwendolyn. "Etihad Airways Marketing Plan." Marketing Strategy. (August 23 2010): 8 - 10. Web. 1 Oct. 2013. <http://www.scribd.com/doc/42673475/Etihad-Airways-Marketing-Plan>.
“About Us” Etihad Airways.n.p, n.d. Web. 27 Sept. 2013.
“Our Partnership” Etihad Airways. n.p, n.d. Web. 29 Sept. 2013
“Our Fleet” Singapore Airlines. n.p, n.d. Web 27 Sept. 2013.
“Destinations” Etihad Aiways. n.p, n.d. Web. 28 Sept. 2013.

Globa Partnership
Our codeshares offer our Guests a wider network of destinations to choose from and at greater convenience too.

By offering connections on a partner airline or rail network we are able to broaden our services to cover over 325 destinations worldwide.
Full transcript