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INTERNAL COMMUNICATIONS

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by

Catherine Cerny

on 13 August 2014

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Transcript of INTERNAL COMMUNICATIONS

INTERNAL
units have
not
been receiving the same message
THE PROBLEM
BE
INTERNAL COMMUNICATIONS PLAN
DSIP 2014
STRATEGIES
The BEC provides a single point of communication for external corporate partners at U-M
External partners value the BEC's services
But the BEC is either unknown or viewed negatively by the university's internal units
WHY?
Communications have been focused
EXTERNALLY
however
,
and have successfully connected the BEC
to multiple corporate partners
Who
How
do we
communicate?
should hear our
communications?
AUDIENCES
Deans
Department Chairs
Faculty and staff from each school and institute at the university
Students
OBJECTIVES
BEC brand by unifying messages
and formats on internal/external
publications
the BEC into the university community so that it as viewed as an effective and necessary unit by the majority of the community
Expand the reach of the BEC brand in print and social media
Direct faculty/staff toward website through social media and personal connections
Build stronger relationships with department chairs and school deans
Emphasize the importance of the BEC's role on campus
2%
Facebook/Twitter/Newsletter
100%
INCREASE
subscribers
STRENGTHEN
INTEGRATE
ONLINE
MEDIA

E-NEWSLETTER
Boost Frequency of Publication
Q&A with unit and company who worked together because of the BEC
Spotlight Featuring One Unit a Month
Stories from students who have received corporate scholarships or sponsorships
Information for faculty members about engaging with corporations
Additions to Existing Content
Link publication of newsletter to Twitter and Facebook posts
SOCIAL MEDIA
Develop relations with communications heads from other departments
The BEC features a unit, the unit features the BEC
FB/Twitter posts about the BEC's function at the university
Sample Tweets
Host a week-long Q&A session for followers on FB/Twitter for questions about the BEC
PERSONAL
INTERACTIONS

ENGAGEMENT
REPORTS
Personal explanation of all information on reports
One meeting every few months to create a sense of openness and to build relationships
Presentation of Reports to the Deans
FACULTY
MEETINGS
Visit or Present at Faculty Meetings
The same style as an introduction of the BEC to new companies
Provide snacks
Short internal presentation on the BEC
Integrates the BEC into the wider university community
PRINT
MEDIA

PUBLIC HANDOUT
Create condensed version of the engagement reports for each unit that can be passed around freely
Highlight one or two gifts and research projects that
the BEC helped acquire
Feature student organization or student scholarship recipient
Upcoming or past visits
Information included should be public
Content Ideas
Give out reports at faculty meetings and email them to communications directors to be emailed out to units
UNIVERSITY
RECORD
Place advertisements in the University Record, which circulates to 45,000+ faculty and staff
Twelve advertisements in total
Run two advertisements in busy months and one in slow months
THE SOLUTION
Implement an Internal Communications Plan which addresses these two questions:
BUDGET
Faculty meeting catering:
$500
$2160
$0
$0
Social Media:
Print Media:
Twelve 1/8 of a page advertisements:
TOTAL:
$2760
out of a proposed $3000 budget
EVALUATION
Internal surveys conducted one year from now to analyze any changes in perception about the BEC
Analysis of followers/subscribers on various platforms to see if 2% increase goal has been met
Review actions taken and evaluate their effectiveness based on changes in communication between the BEC and the university community
THE SITUATION
INTERNAL REACH?
Full transcript