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TwinkleStar

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by

Madalina Muntean

on 27 November 2013

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Transcript of TwinkleStar

TwinkleStar
TwinkleStar`s mission:
Take care of your child.
Teaching in a creative and fun way
Mother tongue and identity preservation
To be innovative
Integrate your kid in the Italian community.
Context
Where: Cassino
What: innovative education center
Start date: on the 1st of September 2014
Operating hours: 7:30 A.M. to 7:30 P.M., Monday through Friday
Target customers: foreign parents



Your kid's first steps
into a bright future

OPERATING PLAN
CUSTOMERS
Full-time working couples coming from English and French speaking countries, Romania and China:
Gain their trust and their loyalty
Support them
Being transparent
Make them fully satisfied
VALUE CREATION
Integrate foreign children in the Italian community
Preserving their origins
Teaching them the fun way
Improving quality of service day by day
Preparing future leaders
Providing a public service and creating employment opportunity

FLEXIBILITY
Choice between different packages
Flexible schedule and prices
Multilingualism


MARKETING
Promotion and advertising
Competitive prices
Meeting local needs
Meeting the demand of the child care facilities
CONSTRAINTS
More consolidated reputation of competitors
Reduced experience in the field
Start-up

FINANCIAL ANALYSIS
Children Number
General Information
Gains
Production Value Estimate

Outcome
ORGANIZATION
LEGAL FORM
start-up managed by four partners
simple proprietorship, owned by its founders
Business policies:
To be ethical, safe and legal
to be innovative and creative
Focus on customer`s needs
Give the opportunity of professional growth to employees

Thank you for your attention!
Full transcript