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Creativity

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Lindiwe Kohlisa

on 10 December 2013

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Transcript of Creativity

Bibliography
Books

Bennis. W and Biederman. P (1998). Organizing Genius: The Secrets of Creative Collabortion. New York: Perseus Books. 1-5.

Boden. M (1996). Dimensions of Creativity. Cambridge, Massachusetts: MIT Press. 3.

Cherrier. M (2007). Voice and Vision: A Creative Approach to Narrative Film and DV Production. Waltham, Massachusetts: Focal Press. 2.

Holyoak, K and Morrison, R (2005). The Cambridge Handbook of Thinking and Reasoning. Cambridge: Cambridge University Press. 351 - 353

Sternberg. R (1999). Handbook of Creativity. Cambridge: Cambridge University Press



Videos

LadyLind (2013) Olive Eye Make Up Tutorial [online video]. [Accessed 26 February 2013], <

Vcridler (2011) Spoken Word Poetry: Is Love Dead? [Online Video]. [Accessed 26 February 2013] <

Websites
Apple. (2013). Apple. Available: https://www.apple.com/uk/. Last accessed 27th Feb 2013.

Roxboro. M. (2010). Business Hero: Steve Jobs. Available: http://www.myhero.com/go/hero.asp?hero=S_Jobs_southern_ms_2008. Last accessed 27th Feb 2013
CREATIVITY
PERSON A
Creativity is the ability to take what you have been taught, learnt and experienced and interpret and deliver it in your own way
Person B
Creativity is the ability to manufacture original concepts and ideas organically without out others help or aid.
Person C
The ability to expand your thoughts and bring them into existence in a unique way to every individual.
Different Types Of Creativity
Sternberg ( October 1998)
The Mystical Approach
QUOTES
IS EVERYONE
CREATIVE??
In a way, yes, I believe we are all creative... That creativity, however, differs in nature and extent from person to person. It could be an embellishment of a fashion outfit by merely adding a 3cm ribbon, or it could be the invention of a entirely new revolutionary gadget or painting.... Either way, they are both still cases of creativity.
Mankind is creative because we are made after the likeness of the Creator.
Not all of us are creative however we all have the ability to be creative. We are not creative we follow a certain routine of life. Those who are creative put their talents before their routine.
AS DIGITAL MEDIA STUDENTS ARE WE CREATIVE
WHAT IS CREATIVITY TO ME AND HOW HAS CREATIVITY AFFECTED ME AS A MEDIA STUDENT??
Generate
Utilize
Produce
Unique
Artist
"Perhaps the earliest accounts of creativity were based on Divine intervention. The creative person was seen as an empty vessel that a Divine being would fill with inspiration"

Holyoak. K and Morrison. R, 352.p352
The Pshychodynamic Approach suggests that
"creativity arises from the tension between conscious reality and unconscious drives, Freud (1908/1959) proposed that writers and artists produce creative work as a way to express their unconscious desires in a publicly acceptable fashion"

Holyoak, K and Morrison, R (2005)
Creative Collaboration
"In a Society as complex and technologically sophisticated as ours, the most urgent projects require the coordinated contributions of many talented people. Whether the task is building a global business or discovering the mysteries of the human brain, one person can't hope to accomplish it however gifted or talented he or she may be"

Bennis. W and Biederman. P , 1998.p2
What do they have in common??
"The act of making a film on any scale, is an endeavor that requires enormous effort, concentration, and a broad range of knowledge. It also requires the execution of several tasks simultaneously. For this reason narrative film making is always a collaborative art form requiring the collective energy and expertise of a team"

Cherrier. M, 2007.p2
Creativity
"The concept of creativity may trail clouds of glory but it brings along also a host of controversial questions."
Boden. M , 1996.p3
the Pragmatic approach
the Confluence approach
the Social-personality approach
the Psychometric approach

the Mystical approach
the Psychodynamic approach
APPLE INC.
EXAMPLE
C
c
Ideas by Gadner (1993)
Full transcript