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INTERCULTURAL COMMUNICATION

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by

ESTHER KARIUKI

on 13 February 2017

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Transcript of INTERCULTURAL COMMUNICATION

INTER-CULTURAL COMMUNICATION
Intercultural communication
We may end up working in companies that have employees in every corner of the globe, the organization's ability to communicate across cultures is vital to its success
Issues in intercultural communication
Business
Immigration
Citizenship
Culture

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Attitude
Knowledge
Skills
DEVELOPING
Cultural Competency
CULTURE
Different Cultures
Culture is a shared system of symbols, beliefs, attitudes, values, expectations and norms for behavior. Culture influences your attitude towards life and establishes rule of behavior
One belongs to various cultures apart from one's ethnic group or nation
Can we escape our culture ?
What was taught to you directly as customs of your culture
What have you learnt indirectly from other members of your culture
What is coherent or logical and consistent to members of your culture but does not make sense to members of another culture
ROAD MAP
Culture tends to be complete i.e provide their members with most of the answers to life big problems
How does my culture explain my existence?
Completeness dulls curiosity and complicates communication among other cultures
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Ethnocentricism
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Tendency to judge other groups according to the standards, behaviors and customs of one's own group
Most people prefer their own culture in comparison with their neighbor's culture and judge it more superior
Define Xenophobia
STEREOTYPING
CULTURE
DIVERSE WORLD
Main Types of cultural differences
Intercultural being

openness to the Other
self-confidence
more inclusive concept of personal identity
willingness to see things in relative perspective

Improve mutual understanding
Promote respect for difference
Develop capacity to enjoy diversity
A better understanding of diverse, fragmented markets
A broader pool of talent to recruit from
A broader range of views and ideas
Need for Intercultural communication
You will communicate with people from other cultures through out your career
Diversity in today's work place
Diversity includes all the characteristics that define people as individuals
Intercultural communication is the process of sending and recieving messages between people whose cultural backgrounds could lead them to interpret verbal and non-verbal signs differently
Our instinct tends to encode our message using the assumptions of our culture. However our audience decodes our message according to the assumptions of their culture . The greater the difference between cultures the greater the chance for misunderstanding
Symbols
Beliefs

Attitudes
Values
Expectations,
Norms
Ethnic Group
Religious group
Professional group

Diversity of membership for an individual
Add more
Cultures vary in their rate of change, degree of complexity and tolerance towards outsiders. This differences affect the level of trust and openness you can achieve when communication with people from other cultures
Discuss Europe's openness to Syrians
Discuss Africa's openness to Caucasians
Am I satisfied with this explanation?
The Labels that define Africa
Stereotyping is assigning a generalised attributes to an individual on the basis of membership to a particular group
Avoid assumptions - Do not assume others will act the same way as you
Avoid judgements - Do not make sweeping judgements
Acknowledge distinctions - Don't ignore the differences

Contextual
legal
ethical
social
nonverbal
age
gender
religion
How to
avoid
Stereotyping
Group Activities

Research on
Personal Space
Touching
Facial expressions
Eye Contact


You have won a competition to host an exchange student from a university abroad.
Give them a break down of the Kenyans vs American/ asian/Europe culture

What are the observable cultural points
in terms of
Language
Art
Games
Clothing
Games
Food
Art etc
What are the non-observable cultural points in terms of
Respect to authority
Gender Roles
Leadership
Modesty
Time observance
Social status
Equality of men and women
Personal space
Individuality
GROUP 3
GROUP 4
GROUP 5
Posture
Formality
Attitudes towards work in different cultures
Women role and status in business
Concept of time
Future Orientation in business planning
GROUP 1
Group 2
Group 6
Stages of Culture shock use campus experience
Group 7
Power distance and communication
Group 8
Gender and Communication

E. Kariuki
Strathmore University Kenya
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