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Hip Hop: The Uniform

A Visual depiction of the evolution of style in the hip hop culure, from it's inception to now.

Freedom Project

on 3 September 2014

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Transcript of Hip Hop: The Uniform

Hip Hop: The Uniform
Does Hip Hop Have a Uniform?
Hip hop debateably started in the late 1960's. That's 50 years of music.
It really became a source of style inspiration in the late 70s.
Hip hop obviously continues to influence fashion and other forms of design today.
Is there a Uniform?

The Beginning
In the 70s, while hip hop was still gaining it's legs, a certain sense of style began to emerge. Although the style has morphed over the years, certain elements still remain
Conspicous appearance
signature pieces; usually jewelry
ties reflective of the current state of urban culture, especially African Americans
MY A-DIDAS!!!! (Athletic Wear)
College Freshman
A style which promoted college party life as the new preferred lifestyle
carefree living
frat parties and drinking
Nerds are cool
first 'alternative' style to the prevailing thug image
"smart kids can rap too"
this style was a reflection of major change in urban culture, as more kids were going to college who came from hip-hop backgrounds
What's missing from this presentation?
WHO isn't highly represented? Why?
As hip hop evolved and grew, what has been consistent?
What are some major cultural influences mentioned?
Black Nationalism and Afrocentric Style
Unique Styles
Afrika Bambataa
Queen Latifah
X Clan
Brand Nubian
A Tribe Called Quest

Ja Rule
50 Cent
Biggie Smalls & 2Pac
Kanye West
Lupe Fiasco
Asher Roth
Trinidad Jame$
MC Hammer
Kris Kross
Kanye West
Flavor Flav
High Class
Rick Ross
Lil Wayne
Snoop Dogg
Prison/Thug/Gang Culture
Azealia Banks
Beastie Boys
Missy Elliott
Kid Cudi
Major labels such as ADIDAS, PUMA, NIKE, etc.
Companies often offered artists money to endorse their brands.
Celebs also used athletic wear to rep home pride
The apparel reflected the focus of the nation
break dancing
the athlete 'celeb'
movement away from formal wear
This idea mainly promoted by billion dollar corporations with ties to prison corporations
they put their money into artists who promoted violent lyrics
Artist who adopt this style emulatedclothing worn by gang members and prison inmates
sagging pants
gang colors
skully caps, hoodies
Often times, artists will totally separate themselves with extreme, iconic pieces
these styles aren't ususally reflective of any particular cultural movement, more independent
As hip hop became more widely accepted, older artists especially, found room to evolve their style to match their new lifestyles (and ages).
No longer "young men" they were wealthy, and mature.
Similar to the evolution of the "college freshman" look, an off shoot of the "alternative" audience of hip hop emerged
Skaters and Hipsters may overlap but they are not always the same
These styles embodied the new league of youth who, due to changes in society, found themselves completely outside the normal considerations of hip hop.
intentionally "uncool"
What 's Next???
Full transcript