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Transcript of KGV Europe
Marketing study - age groups
average spending highest in the 41-60 age group
over 60 age group will spend the most in the next 10 years
different age groups have
KGV Europe's solutions
disagreements between director and financial director
Marketing study - customers
70% will buy via the internet
65% under 30 shop online
KGV needs wider product range
traditional high street music retailer
based in Amsterdam
65 stores in Europe
profits steadily falling
narrow product range
lack of innovation
sell stores, set up an e-commerce operation
savings, lower overheads and wage bills
[ no experience in that area ]
[ leave out older customers ]
hire creative ad agency
hire consultant to examine the product range
stay in the high street
keep bigger and medium-sized stores in major areas
sell smaller stores that bring little to no profit
set up e-commerce operation with the money
set up web store
CDs, concert tickets,
ads on social networking websites
target younger customer base
creative ad agency
develop relationships with
target younger and older customer bases
Thank you for your attention.