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Types of Media

Exploration of the impact and forms of media in contemporary culture. Aimed at high-level middle school students.

Jennifer Robertson

on 1 November 2012

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Transcript of Types of Media

Experience the Universe through Technology MEDIA What is "media"? FILM BROADCAST MEDIA DIGITAL MEDIA PRINT MEDIA Critical Questions Resources Media is information that is communicated through technology. Since the late 1890's, film has been a central piece of media and art throughout the world. "Broadcast media" includes both television and radio, which are distributed through digital or over-the-air signals. Print media describes communication that is printed, usually on paper, and is distributed in a limited number of copies. With the advent of the Internet, digital media has become a major focus area for writers, media scholars, artists, advertisers, and consumers. Questions to ask when you watch or consume a media text:
What is the purpose of the text?
Who is the intended audience?
Where did the story come from?
What is the theme or thesis?
How does the text communicate this theme or thesis?
How is the text affected by the medium? "AFI's 100 Years, 100 Movie Quotes (Musical Montage) - YouTube." YouTube. N.p., n.d. Web. 31 Oct. 2012. <http://www.youtube.com/watch?v=594Oxq4c0XA>.
"Digital Media Revolution - YouTube." YouTube. N.p., n.d. Web. 31 Oct. 2012. <http://www.youtube.com/watch?v=ZE5bncAEhSQ>.
"Digital Media Terms & Examples | SMPIA : Saskatchewan Motion Picture Industry Association." Welcome | SMPIA : Saskatchewan Motion Picture Industry Association. N.p., n.d. Web. 31 Oct. 2012. <http://www.smpia.sk.ca/digital-media-initiative/dmterms.htm>.
"Digital media - Wikipedia, the free encyclopedia." Wikipedia, the free encyclopedia. N.p., n.d. Web. 31 Oct. 2012. <http://en.wikipedia.org/wiki/Digital_media>.
"Food, Inc - YouTube." YouTube. N.p., n.d. Web. 31 Oct. 2012. <http://www.youtube.com/watch?v=QqQVll-MP3I>.
"News Wrap: Damages From Sandy Estimated at $20 Billion - YouTube." YouTube. N.p., n.d. Web. 31 Oct. 2012. < *When referring to one type of media, such as television, you should use the singular form "medium." Technology doesn't always mean computers. Any mechanism or tool that people use is a kind of technology. The medium is just as important as the information it transmits. How is information different when you read it online, in contrast to reading it in a book? Four Types of Media for our Focus:
Broadcast (TV & radio)
Print Broadly, film can be divided into fiction and nonfiction (documentary) genres. Fiction, or narrative film, has always been a dominant form of entertainment, but documentary film has also been closely involved in education, news, politics, and sociology. To understand how film can communicate information, viewers need to consider the purpose and analyze how the film teaches about its subject. Even "fun" movies can teach us something, right? Broadcast media used to be the primary mode of transmitting information before the widespread use of the Internet. While digital media has an increasing influence for many consumers, broadcast media is still the primary source of news and television for many families. How do you consume broadcast media? Do you notice a difference between your use of broadcast media and your parents' use? Your grandparents' use? Broadcast media is usually considered to be either "live" - communicated in the same moment the event is occurring - or "preprogrammed" - taped in advance and usually edited for content. What is the role of television in your family? How does TV affect your knowledge of the world around you? Print media is one of the oldest types of media, and printing communication on a surface was one of the first technological innovations in human communication. The invention of the printing press created enormous controversy in the 1400's as community leaders were worried about people learning too much from books. Millions of books are published every year, and books continue to a major part of education and entertainment throughout the world. Newspaper readers number more than 100 million, most of whom read print copies of the news. But, print media is under attack, according to many media scholars, from the newest innovation in media... The Digital Media Alliance Florida, defines digital media as "the creative convergence of digital arts, science, technology and business for human expression, communication, social interaction and education". So what does digital media look like?
Social networking
Smartphone applications
Online video
Digital magazines
Social Activism
and so much more... Not only has the media changed, but the methods people use to access media has changed as well. How much time every day to you spend consuming digital media? In your opinion, what is the role of digital media in today's culture? What will the role be in your future? How has digital media changed the way you communicate?
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