Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Ethnic Stereotyping in TV and Print Advertising

No description

Rafael Colon

on 16 May 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Ethnic Stereotyping in TV and Print Advertising

An ethnic stereotype is a generalized representation of an ethnic group, composed of what are thought to be typical characteristics of members of the group. Sucessful uses of Ethnic Stereotyping Ethnic Stereotyping
in TV and Print
Advertisements What is ethnic stereotyping? An ethnic stereotype is a generalized representation of an ethnic group, composed of what are thought to be typical characteristics of members of the group. (Forehand, 2001) Who is in charge of Ethnic Stereotyping
in Print and TV advertisment? WHO ? Can you name any stereotypes in the media today? What do you think about this commercial? “Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting” (Modine, 2007).

According to techcrunch.com, Microsoft spent around $400 million on marketing alone for the Windows Phone 7 launch "a KFC commercial being shown on Australian television has apparently caused offense, particularly in the United States ... KFC will cease running the commercial immediately” (O’Malley, 2010) Albion, M. S., & Farris, P. W. (1981). The advertising controversy: Evidence on the economic effects of advertising. Boston, Massachusetts: Auburn House Publishing Company.

Anderson, S. (2010). Vw suicide bomber ad. Retrieved from http://criticalcommons.org/Members/ironman28/clips/vw_suicide_bomber.mov/view

Cutler, K-M. (2010, August 26). Microsoft To Pay More Than Half A Billion Dollars To Jump-Start Windows Phone 7. Retrieved from http://www. http://techcrunch.com/2010/08/26/microsoft-half-billion-dollars-windows-phone-7/.

De Run, E.C. (2004). Unintended effects of ethnically targeted advertising. Retrieved from http://otago.ourarchive.ac.nz/handle/10523/1476.

Jive, H. (2007, October 3). Who’s responsible for the racist stereotypes in advertising. Retrieved from http://www.racialicious.com/2007/10/03/whos-responsible-for-the-racist-stereotypes-in-advertising/

Lasin. D. (1986). Getting into advertising: A career guide. New York, New York: Ballantine Books.

Modine, A. (2007, August 2). Intel revolted by its own 'insensitive and insulting' ad. Retrieved from http://www.theregister.co.uk/2007/08/02/intel_apologizes_for_racially_insensitive_ad/

Miracle, G. E. (1987). Voluntary regulation of advertising. Canada: D.C. Heath and Company

Nelson, C. (1999). Advertising age: Handbook of advertising. Chicago, Illinois: NTC Business Books.

Parkinson, L.M., & Parkinson, M.G. (2006). Law for advertising, broadcasting, journalism, and public relations: A comprehensive text for students and practitioners. Mahwah, New Jersey: Lawrence Erlbaum Associates, Inc.

Pasch, K., Komro, K., Perry, C., Hearst, M., & Farbakhsh, K. (2009). Does outdoor alcohol advertising around elementary schools vary by the ethnicity of students in the school?. Ethnicity & Health, 14(2), 225-236.

Taban, O. (2010). Images and Consumers in Arabic Advertising: New Paradigms of Commercial Communication, an Approach to Ethnic Publicity.International Journal Of Interdisciplinary Social Sciences, 5(6), 351-359. References "Whether right or wrong, imagination is shaped by the picturesseen. Consequently, they lead to stereotypes that are hard to shake."
-Walter Lippman
Full transcript