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A Strategic Analysis of UNILEVER

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on 16 April 2015

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Transcript of A Strategic Analysis of UNILEVER

INTERNAL ANALYSIS- Financial
UNILEVER
FAST MOVING CONSUMER GOODS INDUSTRY (FMCG)
EXTERNAL ANALYSIS OF FMCG- Political Factors
RESOURCE AUDIT
THE END- THANK YOU
JEREMY DOTTIN
MARGARET HINDS
JEMMOTT HOYTE
CHI KAMOSE
MIRA KING
STELLA KING

McKINSEY 7S
A Strategic Analysis of UNILEVER
Unilever Sustainable Living Plan- STRATEGY
Industrial Life Cycle
PORTER'S 5 FORCES

Threat of new Entrants- HIGH
Unilever Organisational Structure
Full E-V-R Congruence
CORE COMPETENCIES
• Marketing & Advertisement
• Research & Development
• Relationships With Communities
• Relationships With Suppliers & Local Farmers
• International Distribution Network

• Sustainable Brand
• Sustainable Supply Chain (Sustainable Sourcing)
• Innovation
• Relationships With Communities
• Ability To Work In Multiple Sectors

VRIO
Competitive Parity
BCG MATRIX
TOWS
STRATEGIC OPTIONS
STRATEGIC OPTIONS
EXTERNAL ANALYSIS OF FMCG- Economical Factors
EXTERNAL ANALYSIS OF FMCG-
Social Factors
Rivalry among Competitors- HIGH
Manufacturing Key
Performance Indicators
KEY SUCCESS FACTORS
COMPETITIVE PROFILE MATRIX
DEGREE OF TURBULENCE
-Low
VMOST
ABOUT UNILEVER
Competitor Resource
Audit
VALUE CHAIN
DISTINCTIVE CAPABILITIES
EVR CONGRUENCE
Full transcript