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The Rise of Mobile Applications

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Laurel Akada

on 18 November 2013

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Transcript of The Rise of Mobile Applications

The Rise of Mobile Apps
Business Benefits of Using Apps
Accessibility to customers
Increased marketing/advertising potential
Real-time updates and offers
More customer interaction
Relatively low start-up costs*
Brand awareness and loyalty
Apps are an extension of a product - more efficient at delivering goods and services
Who Uses Apps?
Evian's "Baby & Me" Campaign
Shortened version of the word "software application"
Designed to run on smartphones, tablets, and other mobile devices
Typically operated by the owner of the mobile operating system
Initially offered for general productivity
By Laurel Akada
What Is An App?
How apps are revolutionizing the world of business
Marriott's Instagram Recruiting
App Creation and Development
Disadvantages of Mobile Apps
Other Apps Helping Business
Bulk discounts
Built-in functionality
College Cabs
Apps Then...
Apps Now...
Users: Males 54% and Females 46%
Average household income of mobile app users is $89,000
72% percent of children age 8 and under have used a mobile device for some type of media activity including apps
Company background
Zane Larsen, Founder and Owner
Using Square
How is this helping business?
Other businesses using Square
In-house development
- IT department
External developers
- [x]Cube Labs
- King
- Small Society
DIY method - App Inventor, YouTube tutorials
Things to consider: requirements, time constraints, price
Most problems arise when apps are not carefully designed and developed!
"Squaring Up"
“Evian invented the concept of making an emotional connection to water category consumers. As consumers experience the world through mobile technology, mobile has become a primary medium through which the brand will continue to develop and maintain its connection with consumers"
- Eric O'Toole
President and GM of Evian
Unregulated usage > unintended consequences
Data integrity and protection
Glitches, app malfunctions, integration

Allows you to cut the line by ordering and paying ahead of time
“Chipotle Scarecrow" - game created to win a free burrito! Also promotes their brand
Social responsibility

Creative, simple, effective
Builds relationships
Shows diversity
Future State of Mobile Apps
App market will continue to grow
Move to hybrid applications
Full transcript