Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Pandora

Digital Biz 시간 발표
by

EunSuk Lee

on 9 April 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Pandora

Digital business 2013521109 LEE Eunsuk Do you know
'PANDORA' ? Only
HOPE KARA subscription radio service 70 % of listening hours over 150 million users select a genre of music The Music Genome Project Will Glaser and
Tim Westergren P2P networks for free Cherry Picker Ad-supported option In 2006,
online retail sites In 2008,
iPhone app
35,000 new users a day Pandora One,
a premium service mostly from ads
in annual revenue Freemium Model NAVER music service you give away 99%
of your product
to sell 1 % MailChimp’s story enhanced services
make 85,000 to 450,000 e-mail marketing campaign Spam Marc Andreessen,
Ning paying customer
= premium user Evernote
a personal note Freemium
strategy Low cost
Zero approaching
Free Most apps
with over 75% Compare Pandora's original business model with
its current business model,
What's the difference between "free" and "freemium" revenue models?
What is
the customer value proposition
that Pandora offers? Why did MailChimp ultimately succeed with a freemium model
but Ning did not?
What's the most important consideration
when considering
a freemium revenue model?
Thank you
Full transcript