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World's 1st 3D Printing Pen...
Transcript of World's 1st 3D Printing Pen...
Created in 2011
Maxwell Bogue and Peter Dilworth
Toy and Robotics
"We want to create affordable, cutting edge products that inspire and delight our customers the world over."
Troody the Dino
Take Action to Results
World's 1st 3D Printing Pen...
Imagine a pen that allows you to lift your drawings right off the page. Welcome, the 3Doodler.
518 Degrees Fahrenheit
3mm ABS Plastic
1 foot strand can produce 11 feet of art
Must be 12+ to use
Product could be much more successful if was safe for even children to use
Safety hazards prevent this
Cheaper than a 3D Printer
Innovative, compact, and easy to use
Uses to types of environmentally friendly plastics
One-year limited warranty
Launch the product as is
Most expensive stage
Research & Development
Small market size
Most competitive stage
Must make alterations to make product more desirable
Sleeker design with a recharbable battery
Focus on safety
to target younger children
Major psychological influences are:
A persons creative and artsy personality may drive them to purchase the 3Doodler
Their motivation to be a more creative person may drive them too as well
5 Situational Influences
Social Surroundings involves the other people with you when you shop
A parent with a child is more likely to buy them the 3Doodler
Popular Sociocultural Influences are:
The power of Word-of-Mouth
One way 3Doodler could make use
of this influence would be to higher
a prominent artist or celebrity to promote
Young Creative Minds
Psychographics: share need for captivating entertainment and education
Geographics: suburbs with schools, urban college areas
Psychographics: collective need for a tool to visualize and convey ideas to others
Geographics: urban business areas
Differentiation Positioning Strategy
Tageting Two Segments
For the creative professional with a need to convey ideas to others, the 3Doodler is an innovative tool enabling inventive expression.
For the imaginative mind desiring continual entertainment, the 3Doodler is a revolutionary gizmo prodiving its users with endless artistic fun.
Ability to draw in 3D
Can be used in many ways
Hard to use at first
What we Found:
Some people concerned with price
Most people found themselves creative
Most people said they would reccommend this product to a friend
Most people said they would prefer to pay $50-$75 instead of the $99
26,457 backers on Kickstarter
Price Skimming: Charging a high price for a high end product
Working with Hong Kong to Mass Produce, that will allow us to expand our distribution globally
New Partner Etsy
Creating a larger target to market
Channel to consumers via interacting Ad Media
No need for personal selling
Company begins to benefit from economies of scale
More money should be spent on advertising amd promoting the product
Promote with Groupon
Market size will shrink
People have already bought the product
Is no longer "new"
Architect Tom Wright