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prezi

prezi
by

Nick Johnson

on 9 March 2015

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Transcript of prezi

Digital marketing campaign 2015
Where you began
Where you are now
BENELUX
UK
GERMANY
ITALY
POLAND
CZECH REPUBLIC
UNIT
366:
warehouse size
-
34,414 sq ft
first floor office size
-
2,457 sq ft
total size-
36,871 sq ft
average cost-
£12.95 per sq ft
UNIT
367:
warehouse size-
27,684 sq ft
first floor office size-
2,536 sq ft
total size-
30,184 sq ft
average cost
-
£12.95 per sq ft
UNIT
368
:
warehouse size-
24,420 sq ft
first floor office size-
2,343 sq ft
total size-
26,763 sq ft
average cost-
£12.95 per sq ft
THE TASK
FRANCE
FRANCE
Develop a digital marketing campaign for Stockley Close.
Our proposal
We believe that Stockley Close needs a corporate mascot. Something that is easily recognisable, funny and memorable.
Allow us to introduce you to Stockley the cat.
How long does it take for him to clean his hair?

Over the past few years many companies have adopted characters for their marketing campaigns, companies such as:
Argos (aliens)
Compare The Market (Meerkat)
Michelin (Michelin man)
Confused.com (Brian the robot)
Mozilla Firefox (Fox)
M&M (The M&M men)
Qualcomm (SnapDragon)
The stakeholders of Stockley:
Agents
Investors
Clients
Members of the community

What the client needs.
S
ecurity
E
xpansion
G
uarantee
R
eliability
O
versight
Newsletters, leaflets and business cards are all things that can be thrown away but ask yourself this: could you bring yourself to throw away Stockley the cat?
Stockley the cat will be given to the stakeholders of Stockley Close, whether they are put in an office, given to a child or put on a window sill. Stockley the cat will be a constant reminder of SEGR
O
This is one of many ways Stockley the cat would be interpreted in the offline campaign.
SOMETIMES, YOU NEED MORE SPACE
"Tt's short and snappy."
"It's catchy."
"Memorable."

Viral
Viral is something that is rapidly circulated throughout the media and online world. SEGRO has a strong offline presence and what we plan to do is make Stockley an online sensation.
#StockleySelfie
Budget forecast
cost of producing the cat
-
£5 per cat
SUCCESS
Through this digital marketing campaign we aim to attract domestic and overseas companies to Hillingdon.
We plan on raising awareness of Stockley Close with the hope that it is accompanied with a rise in revenue.
How do we plan on measuring the success of this campaign?
1.)Through the number of clicks we get on our banner online that will traffic you to the appropriate page on the SEGRO web site .
2.)Through the number of fully viewed adverts on YouTube.
3.)Through the amount of likes and followers we get on social media.
Full transcript