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Creativity &Innovation(2)

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Sandra Martin

on 25 June 2012

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Transcript of Creativity &Innovation(2)

Double click anywhere & add an idea
Edward DeBono
Creativity
INNOVATION
Creative thinking is
“the process we use when we
come up with a new idea."
*
CREATIVITY
&
INNOVATION
Edward DeBono
on
CREATIVITY
Tom Peters
on
Creativity & Play
Creative Process in Action
The Creative Process

1. Orientation.
Pointing Up The Problem.
2. Preparation. Gathering
pertinent data.
3. Analysis. Breaking down
relevant material
4. Ideation. Piling up
alternatives by way of ideas
5. Incubation. Letting up to
invite illumination.
6. Synthesis. Putting the pieces
together.
7. Evaluation. Judging the
resultant ideas.
CRITERIA FOR CREATIVE IDEAS

ORIGINALITY - Novel, fresh, unexpected and unusual.

RELEVANCE - To the problem; appropriateness to the audience.

IMPACT - Ability to influence and capture attention.

EFFECTIVE - Does it meet objectives.
-as you should remember from our
introduction to...

many of these we will review in the next few class sessions...
Now...let's take a more in-depth look at Innovation...
Innnovation is the application of that idea in productive way...
Mental locks on Creativity...
1. “The Right Answer”

Much of our educational system is based on the search for the one right answer.
Thus the “right answer” approach becomes ingrained in our thinking.
The problem is that
life is ambiguous;
there are many right answers- all depending on what you are looking for.
2. “That’s Not Logical”
The thinking process can be divided into two processes:
soft thinking
which is approximate, diffuse, and contradictory, and
hard thinking
which is precise, specific and consistent.
3. “Follow The Rules”
Our culture puts a great deal of pressure on one to “follow the rules.”
Although some rules are good and serve to protect society,
“following the rules”
can result in only “
thinking of things as they already are.

4. “Be Practical”
We become prisoners to the familiar and practical.
When faced with a problem, the question is “what has been done” rather than “what if.”
For daily activities the
practical is important,
but it
can be destructive if it prevents us from asking “what if”.
1
5. “Avoid Ambiguity”
Avoid ambiguity because of the communication problems it can cause.
However,
too much detail and specificity can stifle the imagination
6. “To Error is Wrong”
There are times when error is inappropriate.
Although many times an error on the 1st, 2nd, or 50th attempt can serve as a steppingstone to the desired result.
Being afraid to fail and
constantly playing it safe can work to slow down or halt the creative process.
7. “Play is Frivolous”
Necessity may be the mother of invention, but play is certainly the father.
Many times an
idea will be generated when you are involved in a task completely unrelated to your problem.
But for some, the attitude is “stop playing around and get down to business.”
8. “That’s Not My Area”
Specialization is a fact of life.
Society requires you to narrow your focus and limit your field of view.
To counter this attitude, make it a habit to
be on the lookout for novel ideas that others have used successfully.
Actively be on the hunt for new and interesting approaches
9. “Don’t Be Foolish”
This phenomenon in which group members are
more interested in retaining approval of the other members
than trying to come up with creative solutions is poking fun at “the fool’s” idea when they may have something important to say.
10. “I’m Not Creative”
This attitude results in the self-fulfilling prophecy.
Individuals
stifle themselves because they believe
that creativity belongs only to others.
To be creative, one must
believe in the worth of their idea
s and have the persistence to build on them.
Things that shut-down the creative process
HOW TO Break Creative Block
Develop your potential beyond the boundaries of intelligence...
Expand your abilities
Develop all of your potential
Discover new and better ways
to solve problems..learn to use
creative thinking skills
Ideas dry up?
You need creativity on a daily basis.
But one day, it dries up.
No good ideas. No inspiration. You’re blocked.
How do you jumpstart the creative process when this happens?
1. Try the unusual
Listen to some different music.
Read a book on an unfamiliar topic.
Use Google’s “I’m Feeling Lucky” button.
Sample a new food, fragrance, fashion.
Try a new restaurant.
WHY:
Expose your senses to the new, unfamiliar.
Regain that sense of wonder integral to the creative process.
2. Stretch the muscles
Take a long walk. Find a path and wander.
Or go to the gym, bike, jog, exercise.
Learn a new sport.
WHY:
Endorphins released by exercise: a natural high.
A change in mood can inspire you to be creative again.
3. Doodle the Art
Put pencil to paper and doodle. (Or fingers to keyboard, paintbrush to canvas.)
No stress to finish the work.
Build a small idea/sketch.
“Play” till something happens.
4. Copy the Template
Try copying an existing work to see how it was put together.
Try making something new using an existing work as inspiration or template.
EXAMPLES:
Musicians: re-arrange a song you know.
Writers: re-write a chapter of your favorite book using your voice.
Web designers: “view source” and build from that.
A note about copying:
Analyze but don’t plagiarize.
Use extant art as inspiration, but don’t forge them.
Build upon previous work, add value, reinterpret -- don’t just copy.

WHY:
Doodling / sketching allows you to create w/o pressure.
Remember crayons as kids? Art should still be fun as adults.
5. Dump the Brain
Do a daily “brain dump” via journaling. (Julia Cameron’s “The Artist’s Way”)
Fill 3 pages of your journal, long-hand, first thing in morning.
Full transcript