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Vertical & Horizontal Integration

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by

Danny Ngo

on 19 November 2013

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Transcript of Vertical & Horizontal Integration

Media Processes and Influences
Agenda
1. Concepts
2. Discussion
3. Conclusion
Vertical Integration
Horizontal Integration
Conclusion
Pros
Efficient & Profitable
Synergy
Trans-media
Control
Cons
Content
Competition
Vertical and Horizontal Integration
Warner Bros &Film
Film studios
"Fully integrated...every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray..."
Movie theathers
"1924, although Warner Bros. was now established as a complete film company...it lacked company-owned theaters and thus struggled to compete in the Hollywood community"
2010, worldwide box office record with $4.814 billion
- Warner Bros website
In 1928, the brothers bought The Stanley Company of America for its theater chain
2012, industry’s leader, with 21 percent marketshare in total DVD and Blu-ray sales
Disney video games
Walt Disney
Parks and Resorts
Disney store
Theatrical
Disney entertainment
Media networks
Class discussion
So why Integration?
In 2009, The Walt Disney Company acquired Marvel Entertainment, for $4.2 billion
Does profit-making have bad effects on content?
Full transcript