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Testimonial and Transfer Propaganda
Transcript of Testimonial and Transfer Propaganda
Transfer Propaganda Definition
This is a technique that is used to carry over approval or authority from something or someone that is respected to something they would want to appear good or have us accept. Transfers feelings from one thing to another.
Transfer Propaganda Example
Testimonial Propaganda in 1984
"He was the tormenter, he was the protector, he was the inquisitor, he was the friend. And once- Winston could not remember whether it was drugged sleep, or in normal sleep, or even in a moment of wakefulness- a voice murmured in his ear: " Don't worry Winston; you are in my keeping. For seven years I have watched over you. Now the turning point has come. I shall save you, I shall make you perfect."1
Testimonial Propaganda Definition
Testimonial Propaganda is when a famous person or figure endorses and supports a product. It connects the famous person with that product.
Testimonial and Transfer Propaganda
By: Jordyn Kloster and Brady Dolan
Effect of LeBron Testimony
Effect of Testimonial Propaganda in 1984
To Winston, O'Brien is a respectable member of the party. By saying "The Friend" is shows that Winston has these feelings towards O'Brien. Because of this extreme respect, O'Brien's words mean a lot to Winston and it is easier for him to convince Winston to become a part of the party. He says that he will be protecting Winston and he fully belives him and the idea of the party because he now knows the much respectable O' Brien is a part of it.
This is considered testimonial propaganda because it is showing LeBron James with Sprite. People will now connect LeBron with the Sprite in their head. Most people think of LeBron as a super athlete and they will think, "If LeBron is drinking Sprite, we should too," after looking at this picture.
This commercial connects Ellen DeGeneres with Cover Girl Simply Ageless makeup. Ellen's skin is flawless. By having her in the commercial saying she uses the makeup, many people are going to think that is why her skin is so flawless and go out and purchase Cover Girl Simply Flawless makeup.
Effect of Hitler Transfer
The effect of this transfer propaganda is to put a negative effect on not joining a car- sharing club. It is saying that if you do not join one and chose to ride alone, it is like you are riding with Hitler, who has a negative effect on everyone's moods and brains. People view him as frightening and do not want to ride with him, so it is making you want to join the car-sharing club.
Transfer Propaganda Example in 1984
"The black mustachio'd face gazed down from every commanding corner.There was one on the house front immediately opposite. BIG BROTHER IS WATCHING YOU, the caption said, while the dark eyes looked deep into Winston's own."2
Effect of Transfer in 1984
The posters of Big Brother are meant to place fear in the people of Oceania. This is bad rhetoric because it does not give any reason to trust Big Brother and the Party; it only affects the peoples' emotions by scaring them.
This first advertisement is about Google. It does not give details on why the search engine is superior, it only shows an example of someone's search.
1- Orwell, George. 1984: A Novel. New York, NY: Signet Classic, 1961. Print. (244)
2-Orwell, George. 1984: A Novel. New York, NY: Signet Classic, 1961. Print. (78)
LeBron Picture- theybf.com