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BizComm: The Convergence Model of Communication

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Mud Thang

on 1 April 2014

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Transcript of BizComm: The Convergence Model of Communication

The Convergence Model
of Communication
D Lawrence Kincaid (born 1945) is a Senior Advisor for the Research and Evaluation Division of the Center for Communication Programs and an Associate Scientist in the Faculty of Social and Behavioral Sciences at the Johns Hopkins Bloomberg School of Public Health.

1967: BA in Psychology from the University of Kansas. 1967-1969: He was a Peace Corps volunteer in Colombia and facilitated community development and cooperative organisation.
1971: MA and PhD (1972) in Communication from Michigan State University.
1973: He joined the East-West Communication Institute at the East-West Center in Honolulu, Hawaii and worked as a Research Associate under the directorship of Wilbur Schramm.
Convergence: WTF?
Kincaid is best known among communication theorists as the proponent of the CONVERGENCE MODEL OF COMMUNICATION.
This is a NON-LINEAR model of communication where two COMMUNICATORS strive to reach "MUTUAL UNDERSTANDING". He proposed the model in his 1979 East-West Communication Institute Monograph (Paper No. 18) and detailed it in his book
Communication Networks: Toward a New Paradigm for Research
(Free Press, 1981) with Everett Rogers.
df: Epistemology
. The branch of philosophy that is about the study of how we know things. It is concerned with the nature and scope of knowledge and is also referred to as "theory of knowledge". It questions what knowledge is and how it can be acquired, and the extent to which knowledge pertinent to any given subject or entity can be acquired.
Key Elements
In the CONVERGENCE MODEL, "communication" is defined as a process in which participants create and share information with one another in order to reach a MUTUAL UNDERSTANDING.

Lawrence Kincaid proposed the Convergence Model in 1979, which lead to a RELATIONAL PERSPECTIVE of human communication. When information is shared with individuals or groups taking part in the communication process, it leads COLLECTIVE ACTION towards MUTUAL AGREEMENT and MUTUAL UNDERSTANDING. Before this can happen, the information is understood, interpreted and effectively perceived by INDIVIDUALS.

Communication in the CONTEXT of this model is viewed as a TRANSACTIONAL PROCESS rather than a single event. The model emphasises information exchange and networks that exist between individuals.
In previous models, BIAS was introduced by:
(1) A view of communication as linear
rather than cyclical
(2) A message-source bias rather than a focus on relatedness and interdependence
(3) An analysis of objects of communication in
a manner that isolates them from larger contexts
(4) A concentration on discrete messages instead
of silence, rhythm, and timing
(5) A concentration on persuasion rather than understanding, agreement, and collective action
(6) Attention to individuals rather than relationships (7) A model of one-way mechanistic causation
rather than mutual causation.

The Convergence Model of Communication

7 Levels of Bias
Epistemo... what?
In recent years Kincaid's model has been particularly popular among proponents of development communication. Kincaid identified SEVEN EPISTEMOLOGICAL BIASES that had characterised the dominant Western models of communication.
So why use
Kincaid's model?
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