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Transcript of Typography
Hannah, Charmaine, Nora
Anatomy Of Typeface
The Flow of Type
Typography is not just about individual lettering but also how the letters flow together.
Date back as far as cave paintings and their use of different imagery in communication.
The use of a symbol or idea to convey a message.
Contains three different languages. Hieroglyph, Demotic and Greek. Helped to connect type and phonetics.
A typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry
Thou shalt not overuse script
Thou shalt not use many fonts
Thou shalt not place text over busy backgrounds
The space between two letters.
Similar to kerning except that it is the spacing between all the letters.
The distance between baseline.
Avoid fonts such as comic sans, curlz, viner, papyrus
Thou shalt not use ALL CAPS
The organization and delivery of the words. Emphasis on certain letters or words through features like italics, bold or different size or style fonts.
Thou shalt not use more then two fonts, only go for three if you must.
"Understand the rules before you break them "
The style and appearance of printed matter.
the art or procedure of arranging type or processing data and printing from it.
Contrast is key
Know your font families
Use different weights of fonts
Don't mix moods
Within the majority of typefaces, you’ll find more than one style and/or weight.
Each of these styles refers to the thickness of the strokes that make up the characters.
Different letter forms within a typeface share a few common characteristics. These characteristics can be important in determining whether two or more typefaces work well together or clash.