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Typography

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on 25 February 2015

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Transcript of Typography

Typography
Hannah, Charmaine, Nora
Anatomy Of Typeface
10 Commandments
The Flow of Type
Typography is not just about individual lettering but also how the letters flow together.
Origins
Date back as far as cave paintings and their use of different imagery in communication.
Typography
Ideograms
Rosetta Stone
The use of a symbol or idea to convey a message.
TYPEFACES
Contains three different languages. Hieroglyph, Demotic and Greek. Helped to connect type and phonetics.
A typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry
1.
Thou shalt not overuse script
3.
Thou shalt not use many fonts
Kerning
2.
Thou shalt not place text over busy backgrounds
Tracking
Leading
Hierarchy
The space between two letters.
STYLES
Similar to kerning except that it is the spacing between all the letters.
The distance between baseline.
5.
Avoid fonts such as comic sans, curlz, viner, papyrus

4.
Thou shalt not use ALL CAPS

The organization and delivery of the words. Emphasis on certain letters or words through features like italics, bold or different size or style fonts.
Examples
6.
Thou shalt not use more then two fonts, only go for three if you must.
"Understand the rules before you break them "

noun
The style and appearance of printed matter.
the art or procedure of arranging type or processing data and printing from it.
tīˈpäɡrəfē/
7.
Contrast is key

8.
Know your font families
9.
Use different weights of fonts

10.
Don't mix moods
Within the majority of typefaces, you’ll find more than one style and/or weight.
Each of these styles refers to the thickness of the strokes that make up the characters.


Different letter forms within a typeface share a few common characteristics. These characteristics can be important in determining whether two or more typefaces work well together or clash.
Full transcript