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iOS Development and Marketing: The App Icon

https://www.udemy.com/app-marketing-hacks
by

Michelle Nunez

on 5 October 2013

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Transcript of iOS Development and Marketing: The App Icon

App Icon
Advice Straight from Apple
Common Designs
Creative Design
Branded Design
Only use this design if you are already a big brand name
Game Icons
Use an image of the main character or prominent feature from the game
Branded
Creative
"This is a place where branding and strong visual design should come together into a compact, instantly recognizable, attractive package".
Focus on a unique shape
Carefully select colors
Avoid using a photo
Be Creative
Accurately portray materials
Avoid a lot of text
Latest Advice from Apple
The App Icon
Resources
App Icon Tips and Ideas
http://blog.sensortower.com/blog/2013/07/11/how-to-make-a-great-first-impression-with-an-amazing-app-icon/
Great Icon Examples
http://www.designyourway.net/blog/inspiration/showcase-of-incredibly-well-designed-ios-app-icons-43-examples/

http://www.hongkiat.com/blog/ios-app-icons/

http://iosicongallery.com

http://www.iicns.com/

http://www.designbolts.com/2013/05/15/a-beautiful-assemblage-of-20-realistic-ios-app-icons-for-inspiration/
Icon Tutorials
http://99designs.com/designer-blog/2012/11/21/create-an-app-icon-using-photoshop-in-20-easy-steps/

http://appicontemplate.com

http://www.computerarts.co.uk/tutorials/design-photorealistic-app-icon-photoshop

https://developer.apple.com/library/ios/documentation/userexperience/conceptual/mobilehig/IconsImages/IconsImages.html

http://makeappicon.com/#
Line up your app with your top 5 competitor's icons. Hold a vote on which icon looks best. Get feedback and keep improving until your icon really stands out
Testing Your Icon
A visual representation of your app that is unique, beautiful and eye catching.
http://gizmodo.com/how-to-design-beautiful-ios-app-icons-according-to-app-789613992
http://thenextweb.com/dd/2013/08/21/six-tips-from-apple-on-how-to-create-better-app-icons/
www.99designs.com
Standing Out From the Crowd
Line up your icon alongside other popular apps. Does it still stand out?
Be sure to try it out on different iPhone/iPad backgrounds
Your icon is the first part of your app that a user will see and analyze.

Make a good impression
6 Tips from Apple for
Creating a Beautiful and
Instantly Recognizable Icon
ASO Hacks
Full transcript