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Using Social Media in Your Travel Business
Transcript of Using Social Media in Your Travel Business
Najeema Davis Washington
A Presentation for PTANA
Social Media Consultant
PTANA Industry Partner
Which Platforms Could Benefit Your Business?
Strategy, Branding & Content
Develop A Plan
Recommendations & Services
Recommendations - PTANA should develop organizational-wide communication guidelines
How to Use Social Media for Your Travel Business
Contributing to $9.3b in sales
International Brand building
Benefits of Social Media
Familiarize yourself with each
Determine type and frequency of posts
Establish Your Reputation
Claim usernames that represent your business
Choose stunning visual images and logos
Develop memorable taglines
Content is King
How are you communicating with your audience?
Write messages in line with your strategy
Create messages to reach your goals
Produce quantity over quality
Services to PTANA, Chapters, and Agents
Freelance Writing (i.e. Blog Posts)
Social Media Consulting
Analyze your needs, determine appropriate platforms
Create platform accounts
Develop a social media communications plan, campaigns
Conduct social media