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Using Social Media in Your Travel Business

A Presentation for PTANA, November 2013
by

Najeema Washington

on 13 November 2013

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Transcript of Using Social Media in Your Travel Business

NOVEMBER 2013
CONTACT DETAILS
Najeema Davis Washington
A Presentation for PTANA
Social Media Consultant
Najeema@SterlingFlow.com
202-556-3635
PTANA Industry Partner
PHONE
E-MAIL
www.sterlingflow.com
WEBSITE
The Landscape
Which Platforms Could Benefit Your Business?
Manage Relationships
Build Clientele
Promotion (Prizes/Giveaways
Strategy, Branding & Content
Develop A Plan
Recommendations & Services
Recommendations - PTANA should develop organizational-wide communication guidelines
How to Use Social Media for Your Travel Business
Serious Business
Contributing to $9.3b in sales
International Brand building
Benefits of Social Media
Promote
Monitor
Build
Networking
Reputation Management
Testimonials
Recommendations
Inform customers
Build Relationships

Select platforms
Familiarize yourself with each
Determine type and frequency of posts
Establish Your Reputation
Claim usernames that represent your business
Choose stunning visual images and logos
Develop memorable taglines
Content is King
How are you communicating with your audience?
DeGeor Services
Write messages in line with your strategy
Create messages to reach your goals
Produce quantity over quality
Services to PTANA, Chapters, and Agents
Freelance Writing (i.e. Blog Posts)
Social Media Consulting
Analyze your needs, determine appropriate platforms
Create platform accounts
Develop a social media communications plan, campaigns
Conduct social media
Measure influence
Full transcript