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ICMA 2015 - public

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by

Marton Vertes

on 6 December 2015

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Transcript of ICMA 2015 - public




GRAVITY R&D
THANK YOU
FOR YOUR ATTENTION
Contact us:
www.gravityrd.com
sales@gravityrd.com
Starting in the 1970s, personalized experiences were traded for a wider selection.
Back in 2006, Amazon
reported that 35% of its revenues were a direct result of their product recommendations.
2013: 4.4 Zettabytes
2020: 44 Zettabytes
Personalization
made a comeback
when Amazon
and Netflix started using Big Data to enhance user experiences.
1
2
WHAT IS
PERSONALIZATION?
3
Once upon a time,
the only way to buy
products and services
was up close and
personal.
BIG BOX
NEWS STANDS
4
The global publishing
and classifieds industries have been disrupted by mobile devices.
CONTENT ANYWHERE
7
WHAT IS
PERSONALIZATION?
LEVERAGING
BIG DATA
UNDER THE HOOD
12
MOMENTS OF TRUTH
17
TURNING DATA
INTO GOLD
11
75% of the content watched
on Netflix comes from its recommendation engine.
WEB IMPACTED BUYING BEHAVIOR
10
OUR CONNECTED WORLD
8
THE DIGITAL
UNIVERSE
9
PERSONALIZED
USER JOURNEYS
19
2011: Schibsted Hungary introduces personalization to boost user engagement

2012: ICMA "Show Me the Money" Innovation Award

Global expansion
PERSONALIZED CLASSIFIEDS
14
Millennials are far more engaged with technology than even their slightly older peers
46% of millennials would be willing to provide more data to businesses if it means they aren’t forced to entertain irrelevant offers.
The same survey found that 58% of millennials expect to engage with a company whenever they choose and via whichever channel they elect.
5
6
15
OLX
BRAZIL
CLIENT IMPACT
16

12%-22% increase
in Click-Through Rates

50%-80% increase in Gross Merchandising Value

Add an average
75 extra daily bookings
Based on a global study by SDL
EMC’s 7th annual Digital Universe Study
"92 % of buyers use the internet in some way in their home search process"
National Association of Realtors 2014 Profile of Buyers and Sellers

"50 % of buyers use a mobile website or application in their home search"
"92% of buyers use
the internet in some way in their home search process"
National Association of Realtors 2014 Profile of Buyers and Sellers
REAL ESTATE

"50% of buyers use
a mobile website
or application in their home search"
"2 in 3 shoppers referred
to an online source as being one of their “go-to” resources."
Through an independent study commissioned
by Cars.com, C+R Research
AUTO IMPACT
THE MILLENIALS
NEW
BATTLEFIELD
18
By 2016, nearly 90%
of companies believe that customer experience will be their primary basis for competition.

Gartner Research
230% increase
in conversion (ad replies)

2X increase in number
of ad detail page views
PERSONALIZATION
IN PRACTICE
13
Avito.ma main page
Avito.ma "after ad reply"
popup box
Avito.ma ad detail
page
Avito.ma listing page
Jobseeker.com.au main page
Jofogas.hu featured ads
box (gallery)
Ingatlan.com retargeting
on 3rd party website
E-commerce banner optimization
on Origo.hu news portal
Auto-complete and auto-correct
on CVonline.hu
Popup with related job posts when
the mouse leaves CVonline.hu website
Full transcript