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Economic impact: aSSIGNMENTS

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by

megan giglietta

on 4 April 2014

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Transcript of Economic impact: aSSIGNMENTS

Market Segmentation
Demographics:
Economy
Logos,Colours,Team,Uniform
Cost
Houston
Population: 2.1+ million
median income for a household (in the city): $37,000
median income for a family: $40,000
median income for a male: $32,000
median income for a female: $27,000
median age: 30.9
male population: 49.94%
female population: 50.06%
Population 35-44 years old: 15.65% (target age)
Racial Makeup of Houston
Economic impact
Geographics:
product benefit:
Houston Pitbulls
Coldest month: January
Hottest months: July & August
Average Temperature: 61*F (16*C)
American Team
Team Name
Houston Seal
Jersey Colours: Blue, yellow, and white
Logo: Pitbull
Player Salary Cap: 57 million
Staff Salary: 4.5 million
Training Facilites: 300-400k
Franchise Costs: 96 million
Transportation Cost: 500k
-
51% white
-44% Hispanic/Latino

-26% Non-Hispanic
-24% African American
-6% Asian
Generates Jobs
Restaurants
Transportation
Hotels
Bars
Team Sporting Merchandise
PRODUCT BENEFIT:
Ranked 1st in Texas and 3rd in the U.S for "Best Places for Business and Careers" by Forbes
Fourth largest city in the United States
Largest city in Texas
Has a sports team in every major pro league aside from the NHL
Had a successful past in Hockey (WHA)
Large and loyal fanbase associated with the Houston Aeros
Currently has a large enough stadium to host NHL games (Toyota Center)
megan + sarah
big population
many sports fans
grow up with a team/family orientated city
economic growth
community is formed
memories/ experience
emtional gain
pride
Full transcript