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The Globalization & Glocalization of Social Networking

The diffusion of websites worldwide that have been changed to fit into an already existing culture, specifically China.
by

Brittany Rickard

on 27 November 2012

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Transcript of The Globalization & Glocalization of Social Networking

photo credit Nasa / Goddard Space Flight Center / Reto Stöckli In the late 1970s, social networking had just begun and became very popular. AOL was one of the first three social networking websites, and out of the three it is the only one that still exists. The Diffusion of Social Networking Hierarchical Diffusion of Facebook Hierarchical Diffusion Hierarchical Diffusion is the diffusion of an idea passing first through the most connected places or people. Facebook was spread hierarchically by the students of Harvard who used Facebook. Time-Space Compression Time Space Compression of Ideas Cultural Appropriation Cultural Appropriation in China Commodification Commodification of Facebook
and Renren Reterritorialization Reterritorialization in China Distance Decay Distance Decay of Innovations
& Ideas Time space compression refers to the effects of living in a world of rapid time-space convergence. Time space convergence refers to the rapid travel of ideas, news, and goods across the globe due to advancements in technology. Cultural Appropriation is when one culture adopts and adjusts a custom or an innovation from another culture and use them to benefit themselves. Commodification is the process where a good or idea that has never been bought or sold is turned into something that can be traded in the economic markets of the world. Reterritorialization is the respective process of producing an aspect of pop culture in one country, adapting it to fit their culture and making it their own. Distance decay shows the effects of distance on innovations, usually the greater the distance is, the less interaction that occurs. Websites such as Facebook and Twitter have allowed people from all over the world to communicate with each other and know what is happening on the other side of the world in a short time span. The Chinese culture has taken parts of American culture such as Facebook, Google, and Twitter, and have adopted and changed them to fit their culture and benefit their countries. For example, they took the idea of Facebook and formed Renren. News used to travel from place to place within a matter of time depending on the distance away. Through the click of a button of social networking sites, people all around the world can see what you're thinking or what's going on as soon as you post it. China has adapted the layout and purpose of many American social networking websites and altered them to fit their country. Websites were never really supposed to be objects bought and sold, but In China, the social network of Xiaonei, a model of Facebook sold for $4 million. Social Networking has diffused
worldwide and continues to evolve everyday. It has changed the world forever, and will only continue to alter the world as we know it.
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