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MOBILE POWER

Make apps contextual based on

- on activity (walk, run, etc)

- sensors (light, movement, etc)

- data (sources on phone & cloud)

Awareness

- who is the user, where are they

- what's nearby, who's nearby

MOBILE FIRST THINKING

DESIGNING FOR THE

MOBILE USER

MOBILE USER

User & lifestyle is mobile

Mobile vs desktop/web

- sovereign posture

- ephemeral

Mobile persona

- limited data & battery, screen

- handedness, attention

- sketchy network

Constraints spur innovation

WHO IS THE USER?

UX Research

- what real people want

UX DESIGN

UX = Eng + Design + Business

Tools: personas & use cases

Who are your users?

(everyone = no one)

UI != UX

Mapping features to users

(using personas & use cases)

Detail first thinking & local maxima

- better apps, not better forms

- low res wireframing

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