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CM 380 Entertainment and PSI

Entertainment and Parasocial

Patrice Oppliger

on 19 June 2015

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Transcript of CM 380 Entertainment and PSI

Entertainment Theory
Impulse Decisions (subconsciously)
Mood Management (consciously)
Para-Social Interaction/Para-Social Relationships
According to entertainment theories, we selective programming because of:
*Incorporates both
Uses and Gratifications and
media effects approaches
Enjoyment of Drama:
level of conflict
satisfying results
disposition toward characters
Enjoyment of Humor:
resolution of incongruity
feeling of superiority
relief from "politically correct" (Freud)
physiological enjoyment of laughter
Enjoyment of Sports:
disposition toward teams and players
level of suspense (varies by gender)
Enjoyment of suspense:
paradox of enjoying tension
Enjoyment of Horror:
mastery (especially by boys)
comfort (their dates)
Horton and Wohl (1956)
For some it is an alternative to
"real" social interaction

PSI Factors:
PSI Factors:
Influenced by attractiveness of figures (social and physical)
Influenced by perceived realism of the persona
Identification vs. Affinity
Breaking the "fourth wall"
Credible persona

Media outlets
24 hour coverage
addition of personalized communication (e.g., Twitter)
I want to be like them
vs. I feel for them
See into their personal lives
e.g., Celebrity Reality Shows
PSI Factors
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