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AMA (WA) What is Social Media?

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by

Caela Del-Prete

on 20 March 2014

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Transcript of AMA (WA) What is Social Media?

the interactions among people in which they create, share, exchange and comment on content among themselves in virtual communities and networks
social
media
What is
?
What's all the
It is no longer
mainstream
hype
?
cutting edge...
it's
1.1 billion
active users
58 million
tweets every day
135 000
new accounts
every day
Social media for
business?
Tweet live updates from events
Use
Share photos and links to articles
Why
Re-tweet relevant mentions,
links to stories and articles
Keep up-to-date
Share info
Brand yourself as a resource
Monitor what others say about you
Connect with others
Helps with SEO (Search Engine Optimization)
Measuring
effectiveness
?
Engagement Insight Tools
Be visible and active
Encourages
fresh content and active conversation
Increases
Builds a
brand awareness
positive
online reputation
140 character posts called 'tweets'
Micro-blog
Fastest growing social network globally
Key Terms
Twitter
to?
bother?
Key Terms
Follow
Direct Message (DM)
Followers
#Hashtag
Re-tweet (RT)
@reply
Trending Topic (TT)
To subscribe to someones tweets or updates
Users who subscribe to receive updates from you
A private message to another user that follows you
A way to tag a keyword or topic within a post to give it emphasis and make it more easily searchable by other users
To re-post what another user has posted to Twitter
A public tweet sent from one user to another
A subject determined to be one of the most popular on Twitter at the moment
Free social networking website
Used to post pictures, videos, message friends, play games, share interests and join groups
Biggest social network in the world
700 billion minutes spent on Facebook each month
Friend
Another Facebook user that you connect with online. This person can see all your activity
Like
Share
Selecting a Facebook update to notify your friends what you like or are interested in
Sharing posts, pages, pictures and videos to other Facebook Friends.
Use
Facebook
to?
It's quality not quantity
Participate in the conversation
(or start it!)
Full transcript