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Copy of Catering Service

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by

sarah fawcett

on 8 April 2014

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Transcript of Copy of Catering Service

Andrew Brooks
Making Catering Services Innovative and Inspirational



Thank you for your time
Review of Catering Services
Competitive Environment
New additions.......
Good selection of products
Locally sourced produce
Lack of awareness of current catering facilities
Lack of continuity - some outlets offering different products
High level of local competition
Ineffective or absent marketing and promotion
Well located outlets
November 2013
Moving forward
Involvement from highstreet brands - Costa and Starbucks
Launch of new hot and cold food provisions
Increased employee satisfaction
Increased brand awareness - Campus Eats
Introduction of advertising through social media
Emphasis on communication with customers

24 Fast food/Snack bars
14 Pubs with food provision
12 Cafes
10 restaurants
5 Supermarkets
within a 500m radius of campus
People
Marketing
Systems
Staff training to instill ownership
Staff sampling events
Commercial training and development
Use of Social Media
Planned promotional campaigns
Interactive online campus map
Online ordering
Improvement of current University APP
Merchandising
Campus Eats 'top-up' ID card
360 degree feedback mechanism
Use of modern retail and stock control technology
Integrated management information
Facilities
Facilities in the correct locations
Attractive modern and vibrant space
Implementing innovative energy saving ideas
www.campus-eats@hud.ac.uk
Facilities
People
Marketing
Systems
Staff training to instill ownership
Staff sampling events
Commercial training and development
Use of Social Media
Planned promotional campaigns
Interactive online campus map
Online ordering
Improvement of current University APP
Merchandising
Campus Eats 'top-up' ID card
360 degree feedback mechanism
Use of modern retail and stock control technology
Facilities in the correct locations
Attractive modern and vibrant space
Implementing innovative energy saving ideas
Integrated management information
Online Hospitality menu made accessible to all
A STRATEGIC APPROACH TO CORPORATE SOCIAL RESPONSIBILITY

Kellie McElhaney
"Can I have a
Coffee please?"
"Yes of course.
Would you like
a Large?"
Online Hospitality menu made accessible to all
Full transcript